Marketing Performance Lead - Hybrid & CRM Transformation

Cancer Council VIC; Melbourne; Hybrid; AUD 103,000 - 121,000; Full time

Benefits offered by this job

Work for purpose

Salary

Salary packaging

Generous leave

Flexible and hybrid work

Health and wellbeing

Growth opportunities

Inclusive workplace

Job summary

Cancer Council Victoria is seeking a Marketing Performance Manager to lead a new specialist team across email, search and performance marketing. You will shape CRM and marketing technology transformation, optimise customer journeys and drive sustainable revenue growth.

The role reports to the Head of Performance and Customer Experience within the Marketing and Fundraising Division. It requires strong leadership, analytics and stakeholder management to deliver measurable marketing impact.

Qualifications

• Marketing, commerce, business or analytics qualification or equivalent experience.
• Leadership experience in marketing performance, digital marketing or customer acquisition.
• Expertise in CRM, marketing technology, attribution and conversion optimisation.
• Strong analytical, financial, stakeholder and team-leadership skills.

Responsibilities

• Develop the marketing performance framework, measures and optimisation practices.
• Lead specialists across performance media, email, search and content optimisation.
• Own marketing performance dashboards, KPIs, attribution and reporting governance.
• Lead the marketing stream of CRM and technology transformation.
• Optimise customer journeys, channel investment and agency performance.

Skills

Marketing leadership

CRM & MarTech

Attribution analytics

Stakeholder mgmt

Education

Marketing/business analytics degree

Tools

CRM software

Marketing automation

Job description

Cancer Council Victoria is seeking a Marketing Performance Manager to lead a new specialist team across email, search and performance marketing. You will shape CRM and marketing technology transformation, optimise customer journeys and drive sustainable revenue growth.

The role reports to the Head of Performance and Customer Experience within the Marketing and Fundraising Division. It requires strong leadership, analytics and stakeholder management to deliver measurable marketing impact.