Marketing Performance Lead – CRM & Growth (Hybrid)

Cancer Council VIC; Melbourne; Hybrid; AUD 103,000 - 121,000; Full time

Benefits offered by this job

Salary packaging

Flexible and hybrid work

Health and wellbeing support

Study support and learning

Job summary

Cancer Council Victoria is recruiting a Marketing Performance Manager to lead a new specialist team across email, search and performance marketing, reporting to the Head of Performance and Customer Experience in the Marketing and Fundraising Division.

The role focuses on shaping CRM and marketing technology transformation, developing the performance framework and governance, and optimising journeys, investments and agency performance.

Qualifications

• Marketing or analytics qualification and related experience.
• Leadership experience in marketing performance or digital acquisition.
• Expertise in CRM, marketing technology, attribution and conversion optimisation.

Responsibilities

• Develop the marketing performance framework and measurement practices.
• Lead specialists across performance media, email, search and content optimisation.
• Own dashboards, KPIs, attribution and reporting governance.
• Lead CRM and technology transformation across marketing.
• Optimise customer journeys and channel investment.

Skills

Leadership in marketing

Marketing performance

CRM & marketing tech

Attribution & optimization

Data analysis

Education

Marketing/commercial/analytics qualification

Tools

CRM platforms

Marketing automation tools

Analytics dashboards

Job description

Cancer Council Victoria is recruiting a Marketing Performance Manager to lead a new specialist team across email, search and performance marketing, reporting to the Head of Performance and Customer Experience in the Marketing and Fundraising Division.

The role focuses on shaping CRM and marketing technology transformation, developing the performance framework and governance, and optimising journeys, investments and agency performance.