Head of Performance Marketing

AllianceCorp; Melbourne; Hybrid; AUD 100,000 - 180,000; Full time

Benefits offered by this job

Parental leave policy

Training and development

Employee Assistance Program (EAP)

Engagement surveys

Team events

Hybrid working

Job summary

AllianceCorp is seeking a commercially minded Marketing Lead to drive performance across multi-entity campaigns. You will connect data, campaigns and customer journeys to improve conversion and commercial outcomes, leading a nine-person marketing team in a hybrid Melbourne setup.

You'll own CRO, lead generation, and ROI-focused optimisations across paid channels, landing pages and events, collaborating with Sales, CRM and Technology to shape strategy and execution.

Qualifications

• Experience in performance marketing, CRO, growth marketing or related field.
• Strong ability to analyse digital performance and translate data into commercial decisions.
• Solid understanding of paid search, paid social, landing pages and lead-gen funnels.
• Experience designing and evaluating A/B tests to improve conversion and campaign performance.
• Familiarity with analytics and optimisation tools and CRM systems.

Responsibilities

• Own performance and optimisation of multi-entity marketing to drive conversion and commercial outcomes.
• Lead across paid search, social and digital advertising campaigns with clear outcomes.
• Coordinate multi-channel campaigns and align with business priorities.
• Manage or mentor team members and shape how the marketing function scales.
• Build a structured testing program across creative, messaging and offers.

Skills

Performance marketing

Lead generation

Data analytics

Campaign optimisation

A/B testing

CRM & marketing automation

Stakeholder management

Team leadership

Cross-functional collaboration

Tools

GA4

Google Tag Manager

Heatmaps

Session recording tools

Job description

AllianceCorp is seeking a commercially minded Marketing Lead to drive performance across multi-entity campaigns. You will connect data, campaigns and customer journeys to improve conversion and commercial outcomes, leading a nine-person marketing team in a hybrid Melbourne setup.

You'll own CRO, lead generation, and ROI-focused optimisations across paid channels, landing pages and events, collaborating with Sales, CRM and Technology to shape strategy and execution.