Growth & Performance Marketing Lead (Hybrid)

Latitude

Melbourne

Hybrid

AUD 90,000 - 130,000

Full time

4 days ago

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Benefits offered by this job

Take 5 extra leave

Hybrid working model

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Job summary

Latitude in Melbourne is seeking a Marketing Planning & Performance Manager to connect campaign performance, customer behaviour and marketing investment across Australia and New Zealand. You will balance hands-on analytics with commercial strategy to shape acquisition plans and investment decisions.

You’ll work closely with Marketing, Digital, Data & Analytics, Product, Finance and media partners to identify growth opportunities, build budgets and craft dashboards that enable timely, data-driven

Qualifications

Proven experience in acquisition marketing, media planning, marketing analytics or performance marketing.
Strong understanding of paid media channels and their contribution to acquisition performance.
Hands-on expertise in digital analytics, tag management, conversion tracking and attribution using GA4, Tealium, GTM and advertising platforms.
Experience with Google Ads, SA360, Meta Ads Manager and Salesforce.
Strong commercial and analytical skills including marketing budget planning, forecasting, performance modelling and investment optimisation.
Advanced Excel skills and experience creating dashboards and reporting with BI tools.
Clear communication and stakeholder management with ability to challenge assumptions across teams.
Financial services experience is valuable; interest in AI, automation and emerging marketing tech to improve results.

Responsibilities

Shape acquisition strategies and media plans across Search, Social, Display, Demand Gen, Programmatic and broader channels.
Own and improve tracking, tagging, attribution and conversion measurement grounded in reliable data.
Turn campaign and acquisition funnel analysis into actionable recommendations to improve CAC and ROI.
Develop marketing budgets, forecasts and performance projections, advising where to adjust investment.
Build and improve dashboards, reporting and analytical models to make performance clear for timely decisions.
Partner with media agencies and internal teams to test new approaches and explore AI-enabled measurement.