Marketing Manager, New Developments: Impact & Growth

Anglicare; Australia; Hybrid; AUD 120.000 - 160.000; Vollzeit

Benefits dieser Stelle

Flexible work options

Salary packaging up to $15,900

Employee Assistance Program

Fitness Passport

Zusammenfassung

Anglicare is seeking a Marketing Manager, New Developments to lead marketing for premium Seniors Communities and off-the-plan projects. You will shape brand, place and customer propositions from early engagement through to successful sell-down, leveraging integrated campaigns and CRM-driven tactics.

You will drive development marketing assets, display experiences and cross-functional collaboration with Sales, Architects and agencies to maximise enquiry-to-conversion and ensure compelling,

Qualifikationen

• 6+ years of marketing experience
• Experience in property development, off-the-plan apartments, residential developments, or retirement living
• Proven capability in new development launches and go-to-market
• Strong understanding of place branding and buyer behaviour
• CRM and database marketing expertise
• Excellent stakeholder and agency management

Aufgaben

• Shape place branding, positioning, naming and customer propositions for major new developments
• Deliver go-to-market campaigns across digital, print, events and sales channels
• Build the customer journey from EOI through launch, sales activation, completion and move-in
• Lead development marketing assets (CGIs, renders, masterplans, brochures, digital content)
• Create outstanding display suites and sales centre experiences
• Collaborate with Sales, Development, architects, project teams and agencies
• Utilise CRM, digital and funnel insights to optimise enquiries, appointments and conversion

Kenntnisse

Marketing strategy

CRM proficiency

Data-driven

Stakeholder management

Ausbildung

Marketing/Communications/Business degree

Tools

CRM software

Marketing automation

Jobbeschreibung

Anglicare is seeking a Marketing Manager, New Developments to lead marketing for premium Seniors Communities and off-the-plan projects. You will shape brand, place and customer propositions from early engagement through to successful sell-down, leveraging integrated campaigns and CRM-driven tactics.

You will drive development marketing assets, display experiences and cross-functional collaboration with Sales, Architects and agencies to maximise enquiry-to-conversion and ensure compelling,