Marketing Manager - New Developments

Anglicare Sydney; Sydney; On-site; AUD 120,000 - 160,000; Full time

Benefits offered by this job

Flexible work options

Salary packaging up to $15,900 of your

Accommodation & meals tax free with薪

Ongoing professional development

Exclusive discounts to retailers

Employee Assistance Program

Job summary

Anglicare Sydney is seeking an accomplished Marketing Manager, New Developments to bring premium seniors communities to market. You will shape brand, place, and customer propositions, leading campaigns across digital, print, events and sales channels.

The role builds the customer journey from early interest through launch and move-in, delivering display suites and sales centre experiences. You will leverage data, CRM, and marketing tech to drive acquisition, optimize journeys, and connect

Qualifications

• 6+ years of marketing experience.
• Experience across property development, off-the-plan, residential developments or retirement living.
• Demonstrated new development launch and go-to-market capability.
• Strong understanding of place branding and property buyer behaviour.
• Digital performance, CRM and database marketing expertise.
• Commercial confidence and ability to link marketing investment with sales outcomes.
• Excellent stakeholder and agency management capability.

Responsibilities

• Shape place branding, positioning, naming and customer propositions for major new developments.
• Deliver go-to-market campaigns across digital, print, events and sales channels.
• Build the customer journey from EOI and database development through launch, sales activation, completion and move-in.
• Lead development marketing assets including CGIs, renders, masterplans, brochures and digital content.
• Help create outstanding display suite and sales centre experiences.
• Partner closely with Sales, Development, architects, project teams and agencies.
• Use CRM, digital and funnel insights to optimise enquiries, appointments and conversion.
• Bring strong commercial discipline to campaign and development marketing performance.

Skills

Marketing strategy

CRM & database marketing

Digital marketing

Stakeholder management

Agency management

Commercial acumen

Tools

CRM systems

Marketing technology

AI in marketing

Job description

We're a well-respected not-for-profit that's been serving society's most vulnerable for 170 years. Each year, we achieve life-changing outcomes for the 40,000+ people who rely on our person-centred support. And now, we're extending our reach and impact even further.

If you understand that great property marketing is about much more than selling a product, it's about creating a compelling place, community, and lifestyle, this could be your next opportunity.

We are looking for an accomplished Marketing Manager, New Developments to help bring Anglicare's next generation of premium, high-quality Seniors Communities developments to market. This is an opportunity for a property marketer who understands the complexity of new developments and off-the-plan sales and can combine sophisticated marketing strategy with hands-on delivery

Your opportunity

Reporting to the Senior Marketing Manager, you will play a key role in bringing new developments to life, shaping the brand, place, and customer proposition from early engagement through to launch and sell-down.

Combining property marketing expertise with integrated campaigns, digital and CRM-led customer acquisition, the role builds market awareness, generates demand, and supports strong sales outcomes, while creating a compelling story around the precinct, community, and lifestyle, not just the product.

With integrity and resilience, you will:

• Shape place branding, positioning, naming and customer propositions for major new developments.
• Deliver go-to-market campaigns across digital, print, events, and sales channels.
• Build the customer journey from EOI and database development through launch, sales activation, completion, and move-in.
• Lead development marketing assets including CGIs, renders, masterplans, brochures, and digital content.
• Help create outstanding display suite and sales centre experiences.
• Partner closely with Sales, Development, architects, project teams and agencies.
• Use CRM, digital and funnel insights to optimise enquiries, appointments, and conversion.
• Bring strong commercial discipline to campaign and development marketing performance

What you'll bring

You will bring strong marketing expertise and commercial acumen, with a proven ability to turn customer insight into measurable growth. You will leverage data, digital, CRM and marketing technology to drive acquisition, optimise the customer journey and improve marketing performance, while embracing AI and automation to create smarter ways of working.

What's required:

• 6+ years' marketing experience.
• Strong experience across property development, off-the-plan apartments, residential developments, or retirement living
• Demonstrated new development launch and go-to-market capability
• Strong understanding of place branding and property buyer behaviour
• Digital performance, CRM, and database marketing expertise
• Commercial confidence and the ability to connect marketing investment with sales outcomes
• Excellent stakeholder and agency management capability

What's preferred:

• Confidence working across complex projects with multiple stakeholders, agencies, and suppliers
• The ability to remain calm, commercially focused and decisive in a fast-moving environment

We provide meaningful opportunities and choice, both for the individuals and communities we support and the dedicated people here who make it happen. At Anglicare, you'll get the security, stability and opportunities that come with a strong, well-established organisation that's ready for the future. You'll belong to a community of kind, humble and respectful people of all faiths and backgrounds.

You will also be supported to gain new knowledge, deepen your experience and expertise, and shape a rewarding career.

On top of that, here are just some of the tangible benefits you will enjoy in a career with us:

• Flexible work options to get the most out of work and life
• Pay less tax on your income and increase your take home pay. With salary packaging, up to $15,900 of your income is tax free
• Spend up to $2,650 on accommodation, meals, and entertainment also tax free with salary packaging
• Ongoing professional development and leadership training to advance your career
• Exclusive discounts to over 400 retailers
• Employee Assistance Program and Fitness Passport with discounts to over 800 gyms for you and your family

Are you ready for a career that means more?

Anglicare is as wonderfully diverse as the customers and communities we support. While we are guided by our Christian-based values, our team includes people of all faiths and backgrounds who share our commitment to serving others, and we value the diverse perspectives they bring. We strongly encourage applications from Aboriginal and Torres Strait Islander peoples, and people of all ages, genders, abilities, and cultural backgrounds.