Marketing Manager - Milklab

Noumi; Sydney; On-site; AUD 120,000 - 160,000; Full time

Job summary

Noumi is seeking a Marketing Manager for MILKLAB in Australia, leading the Australian marketing strategy across foodservice, retail and digital channels to deliver integrated campaigns, launches and customer engagement. You’ll bring 8–10 years in FMCG/beverages with proven ability to lead campaigns, manage budgets and agencies, and collaborate with Sales, Innovation and Finance to drive growth.

The role offers a dynamic, fast-paced environment and the chance to shape brand growth within a

Qualifications

• 8–10 years’ marketing experience within FMCG, foodservice, beverages or consumer brands.
• Proven experience delivering successful integrated marketing campaigns.
• Strong commercial, project and stakeholder management capability.
• Experience managing agencies and marketing budgets.
• Experience across foodservice/HORECA, trade marketing, CRM or digital marketing will be highly regarded.
• Experience within coffee, beverage or food categories would be advantageous.

Responsibilities

• Develop and execute the annual MILKLAB marketing plan.
• Lead integrated brand campaigns across HORECA, retail, trade and digital channels.
• Build engagement and advocacy across the barista, café and specialty coffee community.
• Lead go-to-market plans for new products and innovation launches.
• Manage creative, media, digital and other agency partners.
• Oversee social media, content, CRM and customer engagement activity.
• Partner with key customers on joint marketing and activation plans.
• Manage marketing budgets and measure campaign performance and ROI.
• Work closely with Sales, Category, Innovation, Finance and Operations to drive commercial growth.

Skills

Marketing experience

Campaign management

Budget management

Stakeholder management

Agency management

Foodservice/HORECA experience

Coffee/beverage knowledge

Job description

Join Noumi: Imagining a Healthier Tomorrow

Noumi Limited (ASX: NOU), is an Australian company driven by our purpose of Imagining a Healthier Tomorrow. From our pioneering origins in plant and dairy beverages to our expertise in Nutritionals, we blend the wonders of nature with the power of science to create leading brands that nourish our consumers, our communities and our planet. With leading brands like MilkLab, Australia's Own, Vital Strength and Uprotein, our products are enjoyed across 24 countries. With 500+ team members worldwide, two manufacturing sites in Australia, and offices in Australia, Singapore and China, we're proud to be a global leader in plant-based and dairy beverages, sports nutrition, and lactoferrin - and we're just getting started.

The Opportunity

An exciting opportunity has become available to join the MILKLAB team as our Marketing Manager, following an internal promotion within the business.

MILKLAB is a leading name within Australia’s café and coffee community, and we’re looking for an experienced and commercially minded marketer to help drive the next phase of brand growth.

In this role, you’ll lead the execution of MILKLAB’s Australian marketing strategy across foodservice, retail and digital channels, delivering integrated campaigns, innovation launches and customer engagement programs that strengthen our connection with baristas, café owners and consumers.

• Develop and execute the annual MILKLAB marketing plan.
• Lead integrated brand campaigns across HORECA, retail, trade and digital channels.
• Build engagement and advocacy across the barista, café and specialty coffee community.
• Lead go-to-market plans for new products and innovation launches.
• Manage creative, media, digital and other agency partners.
• Oversee social media, content, CRM and customer engagement activity.
• Partner with key customers on joint marketing and activation plans.
• Manage marketing budgets and measure campaign performance and ROI.
• Work closely with Sales, Category, Innovation, Finance and Operations to drive commercial growth.

What You’ll Bring

You’ll be an experienced marketer who combines strong brand capability with a commercial mindset and enjoys working in a fast-paced, collaborative environment.

• 8–10 years’ marketing experience within FMCG, foodservice, beverages or consumer brands.
• Proven experience delivering successful integrated marketing campaigns.
• Strong commercial, project and stakeholder management capability.
• Experience managing agencies and marketing budgets.
• Experience across foodservice/HORECA, trade marketing, CRM or digital marketing will be highly regarded.
• Experience within coffee, beverage or food categories would be advantageous.
• A genuine passion for brands, consumer trends and coffee culture.

This is a fantastic opportunity to take ownership of a highly recognised brand and work across brand, customer, innovation and digital marketing.

Why Noumi?

This year, we achieved 90% participation in our Gallup Employee Engagement Survey – a world-class result - and recorded year-on-year improvement in overall engagement scores. We’re committed to building an inclusive culture where every team member can thrive. Here’s a taste of what you can expect when you join our team:

• Paid Parental Leave – supporting you through life’s big moments.
• Quarterly Product Allowance – enjoy our leading brands like MilkLab, Uprotein, and Vital Strength.
• Wellbeing Support – access to Sonder, our EAP, and other wellbeing programs.
• Salary Packaging Options – including novated leases through SG Fleet.

Curious to learn more about what we do? Explore our range of products at noumi.com.au.

Join Noumi: Imagining a Healthier Tomorrow

At Noumi Limited (ASX: NOU), we’re blending the power of nature and science to create nourishing products that support healthier lives, communities, and the planet. With leading brands like MilkLab, Australia's Own, Vital Strength, Crankt, and Uprotein, our products are enjoyed across 24 countries - and we’re just getting started.

With 500+ team members worldwide, two manufacturing sites in Australia, and offices in Australia, Singapore, and China, we’re proud to be a leader in plant-based and dairy beverages, sports nutrition, and lactoferrin both locally and globally.

Can’t find your perfect role right now? No problem – connect with us to stay in touch for future vacancies. We’d love to hear from you.