Marketing Manager - Milklab

Noumi Limited; Sydney; On-site; AUD 120,000 - 160,000; Full time

Benefits offered by this job

Paid Parental Leave

Quarterly Product Allowance

Wellbeing Support

Salary Packaging Options

Job summary

Noumi Limited in Sydney is seeking an experienced Marketing Manager for MILKLAB to drive Australia marketing strategy across foodservice, retail, and digital.

You’ll lead integrated campaigns, launches and customer engagement, managing budgets and agencies while collaborating with Sales, Innovation and Operations to grow the MILKLAB brand nationwide.

Join a fast-paced team shaping a healthier tomorrow with a strong focus on coffee culture and consumer trends.

Qualifications

• 8–10 years’ marketing experience in FMCG, foodservice, beverages or consumer brands.
• Proven experience delivering integrated marketing campaigns.
• Strong commercial, project and stakeholder management.
• Experience managing agencies and budgets.
• Experience across foodservice/HORECA, CRM or digital marketing.
• Experience in coffee or beverage categories is advantageous.
• Passion for brands and coffee culture.

Responsibilities

• Develop and execute the annual MILKLAB marketing plan.
• Lead integrated brand campaigns across HORECA, retail, trade and digital channels.
• Build engagement and advocacy across the barista, café and specialty coffee community.
• Lead go-to-market plans for new products and innovation launches.
• Manage creative, media, digital and other agency partners.
• Oversee social media, content, CRM and customer engagement activity.
• Partner with key customers on joint marketing and activation plans.
• Manage marketing budgets and measure campaign performance and ROI.
• Work closely with Sales, Category, Innovation, Finance and Operations to drive commercial growth.

Skills

Brand management

Campaign management

Budget management

Stakeholder management

Digital marketing

Coffee marketing

Market trends

Job description

Join Noumi: Imagining a Healthier Tomorrow

Noumi Limited (ASX: NOU), is an Australian company driven by our purpose of Imagining a Healthier Tomorrow. From our pioneering origins in plant and dairy beverages to our expertise in Nutritionals, we blend the wonders of nature with the power of science to create leading brands that nourish our consumers, our communities and our planet. With leading brands like MilkLab, Australia's Own, Vital Strength and Uprotein, our products are enjoyed across 24 countries. With 500+ team members worldwide, two manufacturing sites in Australia, and offices in Australia, Singapore and China, we’re proud to be a global leader in plant-based and dairy beverages, sports nutrition, and lactoferrin - and we’re just getting started.

The Opportunity

An exciting opportunity has become available to join the MILKLAB team as our Marketing Manager, following an internal promotion within the business.

MILKLAB is a leading name within Australia’s café and coffee community, and we’re looking for an experienced and commercially minded marketer to help drive the next phase of brand growth.

In this role, you’ll lead the execution of MILKLAB’s Australian marketing strategy across foodservice, retail and digital channels, delivering integrated campaigns, innovation launches and customer engagement programs that strengthen our connection with baristas, café owners and consumers.

• Develop and execute the annual MILKLAB marketing plan.
• Lead integrated brand campaigns across HORECA, retail, trade and digital channels.
• Build engagement and advocacy across the barista, café and specialty coffee community.
• Lead go-to-market plans for new products and innovation launches.
• Manage creative, media, digital and other agency partners.
• Oversee social media, content, CRM and customer engagement activity.
• Partner with key customers on joint marketing and activation plans.
• Manage marketing budgets and measure campaign performance and ROI.
• Work closely with Sales, Category, Innovation, Finance and Operations to drive commercial growth.

What you’ll bring

You’ll be an experienced marketer who combines strong brand capability with a commercial mindset and enjoys working in a fast-paced, collaborative environment.

• 8–10 years’ marketing experience within FMCG, foodservice, beverages or consumer brands.
• Proven experience delivering successful integrated marketing campaigns.
• Strong commercial, project and stakeholder management capability.
• Experience managing agencies and marketing budgets.
• Experience across foodservice/HORECA, trade marketing, CRM or digital marketing will be highly regarded.
• Experience within coffee, beverage or food categories would be advantageous.
• A genuine passion for brands, consumer trends and coffee culture.

This is a fantastic opportunity to take ownership of a highly recognised brand and work across brand, customer, innovation and digital marketing.

Why Noumi?

This year, we achieved 90% participation in our Gallup Employee Engagement Survey – a world-class result - and recorded year-on-year improvement in overall engagement scores. We’re committed to building an inclusive culture where every team member can thrive. Here’s a taste of what you can expect when you join our team:

• Paid Parental Leave – supporting you through life’s big moments.
• Quarterly Product Allowance – enjoy our leading brands like MilkLab, Uprotein, and Vital Strength.
• Wellbeing Support – access to Sonder, our EAP, and other wellbeing programs.
• Salary Packaging Options – including novated leases through SG Fleet.

Curious to learn more about what we do? Explore our range of products at noumi.com.au.

Ready to be part of a company that’s imagining a healthier tomorrow?