Marketing Manager, Finance

RAA; Adelaide; Hybrid; AUD 90,000 - 135,000; Full time

Benefits offered by this job

Free RAA premium road service

RAA Rewards Program

Generous discounts on RAA products

Flexible work arrangements including W

WFH

Job summary

RAA in Adelaide CBD is seeking a commercially minded marketing leader to own growth across the finance products. You’ll use data to shape product, pricing, distribution and go-to-market decisions that drive commercial performance.

You will set priorities, track performance, analyse sales and member data, develop go-to-market strategies and campaigns, and influence product roadmap with pricing and partner teams, while coordinating with offline channels.

Qualifications

• Strong commercially-minded marketer with data-driven decision making.
• Ability to identify growth opportunities across product, pricing, distribution, and campaigns.
• Proven stakeholder management skills across levels and teams.

Responsibilities

• Own growth plan for finance products and track performance against targets.
• Analyze sales, member and market data to identify opportunities and make evidence-based recommendations.
• Develop and implement go-to-market strategies and promotional campaigns aligned to growth targets.
• Influence product pricing, roadmap and commercial decisions with cross-functional partners.
• Optimise retail and distribution performance with Offline Acquisition and Retail teams.
• Lead go-to-market planning and campaigns to deliver measurable ROI.
• Align stakeholders across product, commercial, acquisition, brand and market research.

Skills

Data-driven

Go-to-market

Campaign planning

Stakeholder management

Commercial acumen

Education

Bachelor's degree in Marketing/Business/Communications

Tools

CRM systems

Google Analytics

Job description

Full-time permanent position based in Adelaide CBD | Hybrid WFH

Drive go-to-market strategies, campaign performance and commercial growth

Your new opportunity

Ready to make an impact? Reporting to the Senior Marketing Manager, Financial Services, you’ll be a key driver of growth across RAA’s finance products. Using data and insight to understand market and Member needs, then shaping product, pricing, distribution and go-to-market decisions that turn them into commercial performance.

In addition, you will:

Own the growth plan for RAA’s finance products, setting priorities to achieve targets and tracking performance against them.

Analyse sales, member and market data to identify opportunities, diagnose performance and make clear, evidence-based recommendations.

Develop and implement go-to-market strategies and promotional campaigns that bring finance products to market effectively, aligned to member needs and growth targets, and maximise commercial opportunities.

Leverage member, market and competitor insights to influence product and pricing recommendations and help shape the roadmap and strategy, working closely with product, pricing and commercial teams and our partners.

Optimise retail and distribution performance, working with the Offline Acquisition and Retail teams to identify and prioritise the channel and sales levers that drive growth.

Lead go-to-market planning and campaigns that bring products to market and deliver measurable return on investment.

Influence and align stakeholders across product, commercial, Acquisition, Brand and Market Research to deliver shared growth outcomes.

What We’re Looking For

You’re a commercially-minded, curious and analytical marketer who knows your numbers, makes confident decisions and gets results by influencing others. You’ll bring:

Strong commercial acumen, with a clear grasp of the numbers that drive performance and the judgement to make confident, well-reasoned decisions.

Proven ability to use data and insight to identify growth opportunities and turn them into action, across product, pricing, distribution, go-to-market and campaigns.

Strong stakeholder management skills, with the ability to influence at all levels, challenge constructively and drive commercial outcomes.

Proven experience driving product or category growth, ideally in financial services, banking or a member-based organisation, and a tertiary qualification in Marketing, Communications, Business or a related discipline.

About us

Established in 1903, RAA has grown up alongside South Australia - and for more than 120 years, the community has trusted us to have their back. Known for our iconic road service and insurance, we now support over 840,000 members across travel, solar and battery solutions, EV charging and more. And we don’t just deliver services, we stand up for what matters, advocating for safety, wellbeing and a stronger future for our state.

Our purpose is simple: be better for our members and better for our community. Guided by our values — Member Obsessed, Doing the Right Thing, Delivering Together and Courageously Challenging. We’re one of SA’s most trusted brands and largest employers. We’re on a mission to be the #1 employer of choice, creating an inclusive, supportive workplace where our people feel empowered to make a real difference, every day.

We believe in rewarding our people for the work they do. As part of the RAA team, you'll enjoy:

Free RAA premium road service

Access to our RAA Rewards Program

Generous discounts on all RAA products

Flexible work arrangements including WFH

Ongoing Training & Development opportunities and a Study Support Program

Wellbeing facilities and Corporate Health Insurance Plan

We’re committed to a diverse, inclusive workplace where everyone is valued for their unique contributions. We welcome applications from people of all ages and backgrounds, including people living with disability, First Nations Peoples, LGBTIQA+ community members, and people from culturally diverse backgrounds.

Established in 1903, RAA is proudly South Australian and has been trusted by the community for more than 120 years. Famous for road service and insurance, we now back over 840,000 members across travel, energy, solar and battery solutions, EV charging and more. And we don’t just deliver services, we advocate for safety, wellbeing and a stronger future for our state.

Our purpose is simple: be better for our members and better for our community. We’re one of SA’s most trusted brands and biggest employers, with 1,100+ people. We’re on a mission to be the #1 employer of choice, creating an inclusive, supportive workplace where our people feel empowered to make a real difference, every day.

Established in 1903, RAA is proudly South Australian and has been trusted by the community for more than 120 years. Famous for road service and insurance, we now back over 840,000 members across travel, energy, solar and battery solutions, EV charging and more. And we don’t just deliver services, we advocate for safety, wellbeing and a stronger future for our state.

Our purpose is simple: be better for our members and better for our community. We’re one of SA’s most trusted brands and biggest employers, with 1,100+ people. We’re on a mission to be the #1 employer of choice, creating an inclusive, supportive workplace where our people feel empowered to make a real difference, every day.