Marketing Manager, Centre Campaigns & Content

The GPT Group; Sydney; On-site; AUD 90,000 - 130,000; Full time

Benefits offered by this job

Flexible working arrangements

Generous parental leave

Learning & Development programs

Wellbeing programs

Employee Referral Program

Job summary

The GPT Group is seeking a Marketing Manager – Centre Campaigns and Content to lead local campaigns and briefs for shopping centres in Sydney. You’ll partner with the Retail Design Manager to translate centre ideas into actionable briefs and manage the end-to-end delivery of campaigns and content.

You will support centre marketing teams across the customer journey, improve briefing templates, and coordinate with national teams to keep local activity aligned with the broader platform.

Qualifications

• Marketing qualification with practical campaign or content brief experience.
• Experience delivering local centre campaigns or retail property campaigns.
• Strong written and verbal communication to translate ideas into briefs.

Responsibilities

• Own the brief-to-delivery pipeline for local campaigns and events.
• Collaborate with Retail Design Manager to move briefs to delivery.
• Review outputs against briefs and ensure timely delivery of assets.
• Support centre marketing teams across the customer journey.
• Improve briefing templates and capture learnings for future planning.
• Coordinate with National Digital & Marketing and Asset teams to align local activity.

Skills

Written communication

Verbal communication

Stakeholder management

Briefing to creative teams

Campaign planning

Problem solving

multitasking

Canva

Monday.com/ClickUp

Education

Bachelor's degree in Marketing

Tools

Canva

Monday.com

ClickUp

Job description

We shape leading experiences across office, retail, logistics and student accommodation.

We’re one of Australia’s largest property groups, managing $40 billion worth of assets across the country.

Our sustainable returns from investments come from focusing on what matters most to customers — a great experience and doing good. Every day, our people are driving positive impact for people, place and planet. They’re inquisitive, pioneering industry firsts and pushing new ideas to deliver exceptional outcomes.

This passion and expertise creates an employee experience that puts wellbeing, flexibility and opportunity first.

The role

We are currently looking for a Marketing Manager – Centre Campaigns and Content to join the National Retail Digital & Marketing team based in Sydney.

This role is responsible for the development and delivery of campaign and content briefs for GPT's local and aspirational shopping centre and covers activity at both tier and individual centre level, including local campaigns and seasonal events and tier category campaigns.

The role gives centre marketing teams a dedicated point of contact for bringing local ideas to life, translating centre needs into clear, well considered briefs and working closely with the Retail Design Manager to see them through to creative delivery.

The Marketing Manager focuses on the local and centre-specific work that helps each asset connect with their own community.

What you will be doing

• Taking ownership of the brief-to-delivery pipeline for local campaigns, being the central point that turns centre teams' ideas into clear, actionable briefs for seasonal events, local activations and category campaigns.
• Partnering with the Retail Design Manager to move briefs from concept through to creative execution, reviewing creative outputs against the original brief and supportig timely delivery of campaign assets to agreed timelines.
• Partnering with the Retail Design Manager to carry briefs through to creative execution, reviewing output against the original brief and giving feedback to protect quality and timelines.
• Supporting our centre marketing teams across the full customer journey (awareness through to visit and advocacy) and actively building teams' confidence and skill in briefing and campaign planning.
• Taking accountability for improving briefing templates and ways of working, and for capturing learnings from local campaigns to inform future planning.
• Working laterally to keep the system consistent by coordinating with the Marketing Executive to align local delivery with broader campaign support, and with the National Digital & Marketing and Asset teams more generally, so local activity stays connected to the national platform.

What makes you stand out

You will be a tertiary education Marketing professional with significant experience developing and managing campaign or content briefs, ideally within retail, property or a shopping centre environment.

Excellent written and verbal communication skills are a must, with the ability to translate ideas into clear, actionable briefs and the ability to brief and work alongside creative and design teams to bring ideas to life.

You will need strong stakeholder management skills and be able to support multiple centre teams at once, managing priorities and timelines across several briefs.

Comfortable working with technology, digital software and marketing tools, including Canva and project management platforms such as Monday.com or Click Up.

This is a varied role would suit a results focused marketing professional with strong initiative and a practical approach to problem solving, looking to take the next steps to grow their career.

What makes us stand out

• Enjoy flexible working arrangements and generous leave options.
• Experience market-leading parental leave benefits including 22 weeks paid leave for either carer and childcare allowance once you return to work.
• Embrace diverse and challenging career opportunities, supported by our dedicated Learning & Development Team committed to your growth.
• Engage in comprehensive Wellbeing programs and benefit from market-leading policies and support tailored to diverse needs.
• Be recognised by peers through nomination awards and take part in our generous Employee Referral Program.

We know the power of a great experience

• Ranked 5th in the 2025 Gender Equality Global Report released by Equileap.
• Placed 1st of real estate investment trusts in the S&P Global Corporate Sustainability Assessment 2025 Yearbook.
• Earned a Gold ranking in Australian Workplace Equality Index (AWEI) for LGBTQIA+ inclusion.
• Awarded our fifth consecutive Employer of Choice for Gender Equality citation from the Workplace Gender Equality Agency (WGEA) in 2023-2025.
• Committed to our second Stretch Reconciliation Action Plan (RAP).

GPT offers an inclusive workplace culture and embraces people with diverse perspectives, skills and backgrounds. We welcome applications from First Nations candidates, members of the LGBTQIA+ community, people living with disability and people of diverse ages, cultures and backgrounds.