Marketing Manager

Frontline Retail Wa; Western Australia; On-site; AUD 90,000 - 110,000; Full time

Benefits offered by this job

Senior ownership

Perth-based role

Full-time

Job summary

Frontline Retail WA in Perth is seeking a Marketing & Brand Manager to own the brand strategy, marketing function, and omni-channel customer journey across retail and ecommerce.

You will lead end-to-end campaigns, collaborate with senior stakeholders, manage budgets, and drive measurable growth while championing modern marketing tools.

This full-time Perth-based role offers senior ownership, with a salary around $100,000 + Super and opportunities to shape a recognised retail brand.

Qualifications

• 7+ years' experience across brand, marketing, campaign, or omni-channel marketing roles.
• Strong experience within retail and/or ecommerce environments.
• Proven ability to develop and execute integrated marketing strategies.
• A strong understanding of how digital channels and physical retail work together.
• Experience managing creative teams, agencies, and external suppliers.
• Commercial awareness and the ability to connect marketing activity with business outcomes.
• Strong project management skills with excellent attention to detail and follow-through.
• Confidence using platforms such as Shopify, Klaviyo, Meta, Google Analytics, and Figma.
• Experience within lifestyle, homewares, interiors, fashion, beauty, hospitality, or premium retail would be highly regarded.

Responsibilities

• Own and evolve the brand and marketing function, ensuring consistency across all customer touchpoints.
• Develop and manage the master marketing calendar across retail, ecommerce, campaigns, launches, and key trading periods.
• Create and execute omni-channel marketing strategies that connect physical retail and digital experiences.
• Partner with internal teams to bring product stories, seasonal launches, and campaigns to life.
• Lead campaign planning, creative briefs, content production, and external partner relationships.
• Oversee paid media activity and support digital growth initiatives.
• Drive improvements through reporting, insights, and commercial analysis.
• Manage marketing budgets and provide visibility on performance, priorities, and opportunities.
• Champion modern marketing tools and AI solutions to improve efficiency and workflow.

Skills

Brand management

Omni-channel marketing

Retail/ecommerce

Campaign management

Analytics & reporting

Cross-functional leadership

Tools

Shopify

Klaviyo

Meta

Google Analytics

Figma

Job description

Marketing & Brand Manager

Full-Time | Monday - Friday | Perth Based

Are you a senior marketing professional looking for an opportunity to take ownership of a growing brand and make a genuine commercial impact?

We are currently recruiting on behalf of a leading retail-focused business seeking an experienced Marketing & Brand Manager to take ownership of their brand strategy, marketing function, and omni-channel customer journey. This is a fantastic opportunity for a commercially minded marketing leader who understands how brand, digital, content, campaigns, retail experience, and customer engagement work together to drive growth.

Reporting directly to the General Manager, you will play a key role in shaping the next chapter of the brand, bringing structure, strategy, and momentum to the marketing function while ensuring every customer touchpoint is consistent, engaging, and commercially effective.

The Role

As Marketing & Brand Manager, you will own the end-to-end marketing function across retail, ecommerce, social, content, paid media, partnerships, campaigns, and product launches. You will be responsible for building and executing integrated marketing plans that connect the in-store experience with digital discovery, customer engagement, and brand storytelling. Working closely with senior stakeholders across creative, ecommerce, product, NPD, and retail teams, you will become the internal brand custodian, ensuring marketing activity is aligned, planned, measurable, and commercially focused.

Key Responsibilities

• Own and evolve the brand and marketing function, ensuring consistency across all customer touchpoints.
• Develop and manage the master marketing calendar across retail, ecommerce, campaigns, launches, and key trading periods.
• Create and execute omni-channel marketing strategies that connect physical retail and digital experiences.
• Partner with internal teams to bring product stories, seasonal launches, and campaigns to life.
• Lead campaign planning, creative briefs, content production, and external partner relationships.
• Oversee paid media activity and support digital growth initiatives.
• Drive improvements through reporting, insights, and commercial analysis.
• Manage marketing budgets and provide visibility on performance, priorities, and opportunities.
• Champion modern marketing tools and AI solutions to improve efficiency and workflow.

About You

You will be an experienced marketing professional who thrives in a fast-paced, commercially driven environment and enjoys taking ownership.

You will bring:

• 7+ years' experience across brand, marketing, campaign, or omni-channel marketing roles.
• Strong experience within retail and/or ecommerce environments.
• Proven ability to develop and execute integrated marketing strategies.
• A strong understanding of how digital channels and physical retail work together.
• Experience managing creative teams, agencies, and external suppliers.
• Commercial awareness and the ability to connect marketing activity with business outcomes.
• Strong project management skills with excellent attention to detail and follow-through.
• Confidence using platforms such as Shopify, Klaviyo, Meta, Google Analytics, and Figma.
• Experience within lifestyle, homewares, interiors, fashion, beauty, hospitality, or premium retail would be highly regarded.

Why This Opportunity?

This is an opportunity to join a business entering an exciting period of growth and transformation. You will have the autonomy to influence strategy, build structure, and play a key role in shaping the future direction of the brand. You'll work closely with an experienced leadership team and have the opportunity to make a visible impact across the entire customer journey.

What's on offer:

• Full-time Monday to Friday position
• Perth-based opportunity
• Salary package of $100,000 + Super
• Senior-level ownership and autonomy
• Opportunity to shape and grow a recognised retail brand

If you are a strategic yet hands-on marketing leader who enjoys combining creativity, commercial thinking, and customer experience, we would love to hear from you.