Marketing Manager

The Shift People Pty Ltd; Gold Coast City; On-site; AUD 90,000 - 130,000; Full time

Job summary

The Shift People Pty Ltd on the Gold Coast is seeking a dynamic, hands-on Marketing Manager for a growing FMCG business. You’ll own campaigns end-to-end, from digital channels to eCommerce, brand development and content, reporting to the Founder and collaborating with a small team.

You should be a marketing generalist with proven experience in FMCG or consumer brands, comfortable with Shopify, performance marketing and data-driven decisions.

Qualifications

• Marketing experience in FMCG/consumer brands/retail/eCommerce.
• Strong digital campaign management and performance marketing understanding.
• Experience with Shopify and eCommerce platforms.
• Data-driven with analytics to measure what’s working.
• Creative mindset with commercial thinking.
• Excellent organisational skills and ability to juggle multiple priorities.

Responsibilities

• Developing and executing creative marketing campaigns that drive brand awareness, engagement and sales.
• Managing digital marketing activity across Meta, Google, email and other key channels.
• Taking ownership of our eCommerce presence, ideally with experience in Shopify.
• Planning and coordinating product launches, promotions and seasonal campaigns.
• Creating engaging content and working with creative partners where needed.
• Tracking campaign performance, analysing results and identifying opportunities to improve ROI.
• Bringing fresh ideas to the table and turning them into action.
• Working closely with the Founder to drive brand and business growth.

Skills

Marketing experience

Digital campaigns

Performance marketing

Brand development

Content creation

eCommerce management

Shopify

Tools

Shopify

Job description

Are you a commercially minded Marketing Manager who loves rolling up your sleeves, building brands and making things happen?

We're looking for a dynamic, hands-on Marketing Manager to join our client's growing FMCG business on the Gold Coast.

This is an exciting opportunity for a true marketing all-rounder who thrives on variety, loves a fast-paced environment and wants to make a genuine impact.

Working directly with the Founder and alongside a close-knit team of six, you'll have the freedom to bring ideas to life, take ownership of campaigns and help shape the next stage of our growth.

The Opportunity

This isn't a role where you'll be managing layers of agencies or sitting in endless meetings. We're looking for someone who can think strategically and execute brilliantly.

You'll be across everything from digital campaigns and eCommerce to brand development, content, promotions and marketing performance.

What you'll be doing:

• Developing and executing creative marketing campaigns that drive brand awareness, engagement and sales.


• Managing digital marketing activity across Meta, Google, email and other key channels.


• Taking ownership of our eCommerce presence, ideally with experience in Shopify.


• Planning and coordinating product launches, promotions and seasonal campaigns.


• Creating engaging content and working with creative partners where needed.


• Tracking campaign performance, analysing results and identifying opportunities to improve ROI.


• Bringing fresh ideas to the table and turning them into action.


• Working closely with the Founder to drive brand and business growth.

About You:

You're a strong marketing generalist who is equally comfortable developing a marketing strategy, launching a digital campaign, reviewing sales performance or jumping into Shopify to make something happen.

Ideally, you'll bring:

• Proven marketing experience, preferably within FMCG, consumer brands, retail or eCommerce.


• Strong digital campaign management skills and a solid understanding of performance marketing.


• Experience with Shopify and eCommerce platforms (highly regarded).


• Confidence using data and analytics to measure what's working.


• A creative mindset combined with commercial thinking.


• Excellent organisational skills and the ability to juggle multiple priorities.


• A proactive, positive attitude and a genuine willingness to get involved.

Most importantly, you're someone who takes ownership, gets things done and loves seeing the results of your work.

Why You'll Love Working here:

• Direct access to the Founder – your ideas will be heard and you'll have a genuine say in the direction of the business.


• Flexible working hours – we value outcomes, trust and work-life balance.


• Small team, big opportunity – join a collaborative team of six where your contribution really matters.


• Variety and autonomy – no two days will be the same.


• Exciting FMCG environment – work across products, campaigns, digital channels and brand-building initiatives.


• Gold Coast lifestyle – enjoy working locally without the corporate layers.