Marketing Manager

Bloom Careers; Gold Coast City; Sur place; AUD 90 000 - 140 000; Plein temps

Résumé du poste

Bloom Careers is seeking an experienced Marketing Manager to lead marketing across a group of interconnected brands in Australia. Working with a passionate Founder and senior leadership, you will shape strategy, understand audiences, and translate data into growth across channels.

You’ll build campaigns, map the customer journey, lead analytics and reporting, and help scale the marketing function. The role offers flexibility with Gold Coast as preferred location, plus travel to other markets as

Qualifications

• Seasoned marketing professional with strong strategic and commercial thinking.
• Experience shaping brand strategy across multiple interconnected brands.
• Proven ability to translate data into actionable marketing decisions.
• Experience managing CRM data and insights to drive growth.
• Experience leading marketing teams or functions.

Responsabilités

• Developing and driving the overarching brand and marketing strategy across multiple interconnected brands
• Mapping the customer journey and identifying opportunities to reach new audiences and markets
• Developing campaigns, funnels and content strategies with clear commercial objectives
• Bringing greater sophistication to reporting, analytics and attribution – turning data into action
• Working closely with the Founder to turn ideas and opportunities into considered marketing activity
• Providing strategic direction across social, podcasts, email, digital and live events
• Leading the existing Marketing Coordinator and helping shape and build the future marketing team
• Partnering with Operations, Legal and senior leadership as the business continues to grow

Connaissances

Senior marketing experience

Strategy development

Data analytics

CRM insights

People leadership

Brand marketing

Outils

CRM platforms

Analytics tools

Content management

Description du poste

This is a rare opportunity for an experienced Marketing Manager to join a fast-growing Australian business and take the lead on marketing across a group of interconnected brands.

Working closely with a highly engaged Founder and senior leadership team, you’ll develop the strategy, understand the audience, bring greater insight to the data and shape how the brands continue to grow.

There’s already plenty to work with – a loyal customer community, strong organic reach, podcasts, social channels, live events and an established CRM.
Now, they’re ready to bring it all together.

What you'll be doing

• Developing and driving the overarching brand and marketing strategy across multiple interconnected brands
• Mapping the customer journey and identifying opportunities to reach new audiences and markets
• Developing campaigns, funnels and content strategies with clear commercial objectives
• Bringing greater sophistication to reporting, analytics and attribution – turning data into action
• Working closely with the Founder to turn ideas and opportunities into considered marketing activity
• Providing strategic direction across social, podcasts, email, digital and live events
• Leading the existing Marketing Coordinator and helping shape and build the future marketing team
• Partnering with Operations, Legal and senior leadership as the business continues to grow

About you

You’ll be an experienced marketer who loves the combination of strategy, creativity and commercial thinking.

Importantly, you must have experience working within a founder-led business or brand.

You understand the unique dynamic that comes with working closely with a Founder – you’re confident enough to have an opinion, challenge thinking and back your recommendations with data, while having the emotional intelligence to build trust and influence along the way.

You’ll also bring:

• Senior marketing experience with strong strategic and commercial capability
• Experience across customer acquisition, brand segmentation, funnels and conversion
• Confidence with data, analytics, reporting and CRM insights
• Experience leading people and ideally building or developing a marketing function
• A broad understanding across brand, content, digital and performance marketing
• Energy, curiosity and the ability to adapt when things move quickly

Why this role?

You’re joining a business with significant momentum, an engaged audience and ambitious plans for the future.

You’ll work closely with the Founder, influence the direction of multiple brands, build the marketing function around you and have genuine scope to put your stamp on what comes next.

Gold Coast preferred | Melbourne also considered | Flexible working + travel

If you’ve worked in a founder-led business before and love the idea of having real ownership over what comes next, we’d love to hear from you.