Head of Marketing - Retail

Lawson Elliott Recruitment; Sydney; Sur place; AUD 180 000 - 200 000; Plein temps

Résumé du poste

Lawson Elliott Recruitment recruits a Head of Marketing for a respected retailer on a corporatisation journey. The role carries full ownership of marketing and guidance of product development across a diverse product portfolio in a regulated environment.

Reporting to the CEO, you will build scalable marketing frameworks, strengthen brand governance, and drive cross‑functional alignment with Sales, Quality, Regulatory and Operations to take the business from founder‑led to professionally run.

Qualifications

• Senior leadership experience in marketing with exposure to product management or product development
• Minimum 8-10 years of senior marketing leadership experience
• Knowledge of distribution networks/channels (preferably global) in a retail environment
• Experience working in regulated or clinically oriented markets
• A track record of building teams, functions or frameworks during business transformation
• Strong commercial acumen and data-led decision making
• Highly collaborative stakeholder skills, with executive presence
• The ability to balance innovation with compliance and operational realities

Responsabilités

• Develop and execute a cohesive global marketing and brand strategy aligned to organisational growth plans
• Oversee the product development roadmap, from market insights through to launch
• Develop integrated annual marketing plan
• Lead brand management, digital strategy, customer segmentation and campaign performance
• Implement marketing systems, processes and reporting to support corporatisation
• Partner closely with Sales, Quality, Regulatory and Operations for cross-functional alignment
• Build and mentor a high performing marketing and product team
• Use analytics, customer insights and competitor intelligence to drive continuous improvement
• Influence both brand direction and product strategy at a pivotal growth stage

Connaissances

Senior leadership

Marketing leadership

Data-driven decisions

Cross-functional collaboration

Strategic thinking

Global distribution knowledge

Regulated markets experience

Description du poste

Leadership role collaborating cross functionally

Northern Beaches, $180k - $200k + Super + Bonus

We are partnering with a highly respected retail organisation that is embarking on an exciting corporatisation journey. With strong foundations, a loyal customer base and a healthy product pipeline, the business is now investing in its next phase of professionalisation and seeking a Head of Marketing who can help lead the evolution.

This is a standout opportunity for a commercially minded marketing leader with broad functional capability and proven experience overseeing product development in a regulated or technical environment.

Reporting directly to the CEO, you will have full ownership of the marketing function while also guiding the product development strategy across a diverse product portfolio. This role requires someone who can think strategically, bring structure to a growing business, and still be willing to get hands-on when needed.

You'll be instrumental in building scalable marketing frameworks, strengthening brand presence, improving product governance, and helping the business move from founder-led to professionally run.

Key Responsibilities

Develop and execute a cohesive global marketing and brand strategy aligned to organisational growth plans

Oversee the product development roadmap, from market insights through to launch

Develop integrated annual marketing plan

Lead brand management, digital strategy, customer segmentation and campaign performance

Implement marketing systems, processes and reporting to support corporatisation

Partner closely with Sales, Quality, Regulatory and Operations for cross-functional alignment

Build and mentor a high performing marketing and product team

Use analytics, customer insights and competitor intelligence to drive continuous improvement

You'll ideally bring:

Senior leadership experience in marketing with exposure to product management or product development

Minimum 8-10 years of senior marketing leadership experience

Knowledge of distribution networks/channels (preferably global) in a retail environment

Experience working in regulated or clinically oriented markets

A track record of building teams, functions or frameworks during business transformation

Strong commercial acumen and data-led decision making

Highly collaborative stakeholder skills, with executive presence

The ability to balance innovation with compliance and operational realities

Why This Role Stands Out

Influence both brand direction and product strategy at a pivotal stage of growth

Join a values-driven business with genuine purpose

Autonomy and executive visibility-your impact will be immediate and meaningful

A rare chance to shape a function as the organisation formalises its structure and scales

If you're a marketing leader who thrives in evolving environments and wants to help shape the future of a respected retail business, this could be your next career move!

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