Perth-Based Senior Marketing & Brand Leader

Frontline Retail Wa; Western Australia; On-site; AUD 90,000 - 110,000; Full time

Benefits offered by this job

Senior ownership

Perth-based role

Full-time

Job summary

Frontline Retail WA in Perth is seeking a Marketing & Brand Manager to own the brand strategy, marketing function, and omni-channel customer journey across retail and ecommerce.

You will lead end-to-end campaigns, collaborate with senior stakeholders, manage budgets, and drive measurable growth while championing modern marketing tools.

This full-time Perth-based role offers senior ownership, with a salary around $100,000 + Super and opportunities to shape a recognised retail brand.

Qualifications

• 7+ years' experience across brand, marketing, campaign, or omni-channel marketing roles.
• Strong experience within retail and/or ecommerce environments.
• Proven ability to develop and execute integrated marketing strategies.
• A strong understanding of how digital channels and physical retail work together.
• Experience managing creative teams, agencies, and external suppliers.
• Commercial awareness and the ability to connect marketing activity with business outcomes.
• Strong project management skills with excellent attention to detail and follow-through.
• Confidence using platforms such as Shopify, Klaviyo, Meta, Google Analytics, and Figma.
• Experience within lifestyle, homewares, interiors, fashion, beauty, hospitality, or premium retail would be highly regarded.

Responsibilities

• Own and evolve the brand and marketing function, ensuring consistency across all customer touchpoints.
• Develop and manage the master marketing calendar across retail, ecommerce, campaigns, launches, and key trading periods.
• Create and execute omni-channel marketing strategies that connect physical retail and digital experiences.
• Partner with internal teams to bring product stories, seasonal launches, and campaigns to life.
• Lead campaign planning, creative briefs, content production, and external partner relationships.
• Oversee paid media activity and support digital growth initiatives.
• Drive improvements through reporting, insights, and commercial analysis.
• Manage marketing budgets and provide visibility on performance, priorities, and opportunities.
• Champion modern marketing tools and AI solutions to improve efficiency and workflow.

Skills

Brand management

Omni-channel marketing

Retail/ecommerce

Campaign management

Analytics & reporting

Cross-functional leadership

Tools

Shopify

Klaviyo

Meta

Google Analytics

Figma

Job description

Frontline Retail WA in Perth is seeking a Marketing & Brand Manager to own the brand strategy, marketing function, and omni-channel customer journey across retail and ecommerce.

You will lead end-to-end campaigns, collaborate with senior stakeholders, manage budgets, and drive measurable growth while championing modern marketing tools.

This full-time Perth-based role offers senior ownership, with a salary around $100,000 + Super and opportunities to shape a recognised retail brand.