Marketing Manager

HPG; Sydney; On-site; AUD 120,000 - 160,000; Full time

Job summary

Healthcare Professionals Group is working with a global medical technology client seeking a Marketing Manager to shape ANZ hospital account marketing and drive commercial growth. You will partner with Sales, Clinical and Commercial teams to translate customer insights into tailored propositions and campaigns.

Use your local market knowledge to influence forecasting, account penetration and product adoption while moving beyond traditional product management to deliver measurable business impact

Qualifications

• Proven local Marketing experience across Medical technology/Devices portfolios.
• Previous portfolio responsibility advantageous.
• Account Management sales experience advantageous.
• Proven ability to translate customer insight into targeted marketing activity.
• Experience across ANZ Public & Private Healthcare systems essential.
• Ability to develop and execute account-based marketing plans.
• Commercial & financial aptitude.
• Collaborate with internal stakeholders.
• Proven ability to take ownership of an initiative and run with it.
• Strong strategic thinking combined with the willingness to execute.

Responsibilities

• Design & execute tailored marketing strategies for key hospital accounts.
• Identify customer challenges, unmet needs & commercial growth opportunities.
• Develop targeted campaigns that strengthen customer engagement.
• Analyse stakeholder priorities, purchasing behaviours & decision-making processes.
• Drive initiatives to increase product adoption & account penetration.
• Leverage customer insights to shape marketing & commercial strategies.
• Contribute to demand forecasting & business planning activities.
• Collaborate with Sales, Clinical, Operations & Supply Chain teams.
• Monitor campaign effectiveness & maximise commercial impact.

Skills

Marketing experience

Medical technology

Account management

Customer insights

Healthcare systems

Account-based marketing

Commercial aptitude

Stakeholder management

Strategic thinking

Job description

The Benefits:

• Shape marketing strategy across key hospital accounts
• Leading global Medical Technology business
• High visibility role with commercial influence
• Drive growth across the ANZ healthcare market
• Move beyond traditional product management
• Turn customer intelligence into commercial opportunities
• Work closely with key healthcare decision-makers
• Influence sales strategy & customer engagement initiatives
• Make a tangible market impact

About the Company

Our client is an established, global healthcare organisation with a significant presence across the Australian and New Zealand markets.

With recent wins across major healthcare customers and networks, the business is entering an exciting period of growth and evolving how it engages with its most important strategic accounts.

As part of this strategy, they are creating a more targeted, account-led approach to marketing; getting closer to customers, understanding what genuinely drives their decisions and translating those insights into meaningful commercial activity.

The Opportunity

This is an opportunity to take marketing beyond traditional product management and play a meaningful role in driving commercial growth across the healthcare sector.

As Marketing Manager, you'll be responsible for developing targeted marketing strategies that strengthen engagement with some of the organisation's most important hospital customers across ANZ.

Working closely with Sales, Clinical and Commercial teams, you'll gain a detailed understanding of key accounts, their business priorities, clinical requirements and the factors influencing purchasing decisions.

You’ll use this knowledge to identify opportunities for growth, develop compelling customer propositions and deliver tailored marketing initiatives that resonate with individual accounts and their stakeholders.

With a strong focus on commercial outcomes, you’ll create and execute marketing activities designed to build stronger customer relationships, increase product adoption and expand market presence.

You’ll also play an important role in connecting customer insights with broader business strategy, ensuring market intelligence helps shape commercial planning, forecasting and future growth opportunities.

Key responsibilities include:

• Design & execute tailored marketing strategies for key hospital accounts
• Identify customer challenges, unmet needs & commercial growth opportunities
• Develop targeted campaigns that strengthen customer engagement
• Analyse stakeholder priorities, purchasing behaviours & decision-making processes
• Drive initiatives to increase product adoption & account penetration
• Leverage customer insights to shape marketing & commercial strategies
• Contribute to demand forecasting & business planning activities
• Collaborate with Sales, Clinical, Operations & Supply Chain teams
• Monitor campaign effectiveness & optimise activities to maximise commercial impact

Skills & Experience

We’re looking for a commercially minded marketer who is naturally curious about customers and wants to understand why they buy, what clinical support they need and what influences their buying behaviours.

You’ll ideally bring:

• Proven local Marketingexperience across Medical technology/Devices portfolios
• Previous portfolio responsibility adv.
• Account Management sales experience advantageous
• Proven ability to translate customer insight into targeted marketing activity
• Experience across ANZ Public & Private Healthcare systems essential
• Ability to develop and execute account-based marketing plans
• Commercial & financial aptitude
• Track record of collaborating tightly with internal stakeholders
• Proven ability to take ownership of an initiative and run with it
• Strong strategic thinking combined with the willingness to execute
• Motivated, collaborative & coachable working style