Account-Based Healthcare Marketing Lead – ANZ

Healthcare Professionals Group; Sydney; On-site; AUD 120,000 - 160,000; Full time

Job summary

Healthcare Professionals Group is working with a global medical technology client seeking a Marketing Manager to shape ANZ hospital account marketing and drive commercial growth. You will partner with Sales, Clinical and Commercial teams to translate customer insights into tailored propositions and campaigns.

Use your local market knowledge to influence forecasting, account penetration and product adoption while moving beyond traditional product management to deliver measurable business impact

Qualifications

• Proven local Marketing experience across Medical technology/Devices portfolios.
• Previous portfolio responsibility advantageous.
• Account Management sales experience advantageous.
• Proven ability to translate customer insight into targeted marketing activity.
• Experience across ANZ Public & Private Healthcare systems essential.
• Ability to develop and execute account-based marketing plans.
• Commercial & financial aptitude.
• Collaborate with internal stakeholders.
• Proven ability to take ownership of an initiative and run with it.
• Strong strategic thinking combined with the willingness to execute.

Responsibilities

• Design & execute tailored marketing strategies for key hospital accounts.
• Identify customer challenges, unmet needs & commercial growth opportunities.
• Develop targeted campaigns that strengthen customer engagement.
• Analyse stakeholder priorities, purchasing behaviours & decision-making processes.
• Drive initiatives to increase product adoption & account penetration.
• Leverage customer insights to shape marketing & commercial strategies.
• Contribute to demand forecasting & business planning activities.
• Collaborate with Sales, Clinical, Operations & Supply Chain teams.
• Monitor campaign effectiveness & maximise commercial impact.

Skills

Marketing experience

Medical technology

Account management

Customer insights

Healthcare systems

Account-based marketing

Commercial aptitude

Stakeholder management

Strategic thinking

Job description

Healthcare Professionals Group is working with a global medical technology client seeking a Marketing Manager to shape ANZ hospital account marketing and drive commercial growth. You will partner with Sales, Clinical and Commercial teams to translate customer insights into tailored propositions and campaigns.

Use your local market knowledge to influence forecasting, account penetration and product adoption while moving beyond traditional product management to deliver measurable business impact