Marketing Manager

ICU Medical Inc; Sydney; Hybrid; AUD 120,000 - 150,000; Full time

Job summary

ICU Medical Inc is seeking a Marketing Manager to lead a product portfolio, maximize revenue, and drive growth across NSW/VIC/QLD/ACT. You will develop market insight, plan campaigns, and collaborate with global teams to position products and messaging for key buyers.

The role requires 5+ years in healthcare product marketing, strong ROI analytics, and compelling written and spoken communication skills. It is a hybrid role with expectations to travel 20–30%.

Qualifications

• Bachelor’s degree in business or marketing.
• 5+ years of product marketing experience in a Healthcare environment delivering highly effective campaigns around a brand.
• Proficient in productivity applications such as Microsoft Office.
• Comfortable using collaboration and CRM tools.
• Familiar with marketing automation tools.
• Aware of the power of digital marketing techniques and how to work these to maximise awareness and create a constructive dialogue about your portfolio.
• Exceptional ROI-tracking skills, able to prove what is –or isn’t—working.
• Must be a strong public speaker, comfortable in front of large, senior groups, and a solid writer.
• Ability to work in a team environment - excellent people and management skills to interact with staff, colleagues, cross‑functional teams and third parties.

Responsibilities

• Develop and manage a marketing plan for assigned products, including activities and budgets.
• Create campaigns that generate demand and leads for the sales team.
• Design innovative marketing communication plans.
• Measure effectiveness of programs and adjust for impact.
• Plan launches of new products and oversee cross‑functional implementation.
• Act as a thought leader through speaking engagements and written works.
• Support sales channels with training and collateral; develop tools for selling.
• Manage product life cycle from strategic planning to tactics.
• Develop business cases for changes to product offering or delivery.
• Develop metrics to assess product initiatives.

Skills

Product marketing

Public speaking

Written communication

Cross-functional collaboration

ROI tracking

Time management

Education

Bachelor's degree in business or marketing

Tools

CRM tools

Microsoft Office

Job description

The Marketing Manager is responsible for managing a portfolio of products to maximise their revenue and growth.

Location: NSW / VIC / QLD / ACT

Market intelligence—be the expert on our buyers, who are they, how they buy and their key buying criteria.

Understand the competitive landscape—be an expert on our competition and how they are positioned.

Collaborate with global product management and marketing communications to develop product positioning and messaging that resonate with our target buyer personas.

Understand and document our buyer’s process, including where they get information, and the who, what, when and why behind the decisions they make. Then drive changes to our sales and marketing processes based on what you learn.

Develop a marketing plan for the products you support in conjunction with your manager, including key activities and budgets to support the retention of existing customers and the acquisition of new customers.

Develop extensive campaigns that drive demand and create leads for the sales team to follow up.

Create innovative marketing communication plans.

Analyse the effectiveness of the marketing programs that support your products on an ongoing basis, and adjust as required to ensure maximum impact.

Plan the launch of new products and manage the cross-functional implementation of the plan.

Act as the primary thought leader for the products you support externally, including speaking engagements and written works.

Understand and support our sales channels; train them on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it.

Management of the entire product line life cycle, from strategic planning to tactical activities.

Develop business cases for changes to the product offering or its delivery to market.

Develop metrics and measures the success of new product(s) initiatives.

Develop own knowledge of the product(s) and industry/competitor trends, and uses this knowledge to influence strategic direction of product development.

Develop product positioning and messaging that differentiates product(s) in the market.

Communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of the products.

Actively participate in S&OP with Operations to help support product continuity in market, and manage E&O.

Liaise with sales teams to assess, monitor, and improve product delivery.

Develop promotional materials to support new and existing products.

Ensure all marketing support documentation is current and has received the appropriate compliance sign-off.

Answer product related enquiries from other team members.

Develop regular product communications to customers and advisers.

Manage ad hoc projects as required.

Awareness and alignment to ICU Medical’s QMS policies and procedures.

Observance and compliance with WHS legislation and policies.

The ideal candidates must possess:

Bachelor’s degree in business or marketing.

Relevant clinical experience will be well regarded.

5+ years of product marketing experience in a Healthcare environment delivering highly effective campaigns around a brand.

Proficient in productivity applications such as Microsoft Office.

Comfortable using collaboration and CRM tools.

Familiar with marketing automation tools.

Aware of the power of digital marketing techniques and how to work these to maximise awareness and create a constructive dialogue about your portfolio.

Exceptional ROI-tracking skills, able to prove what is –or isn’t—working.

Must be a strong public speaker, comfortable in front of large, senior groups, and a solid writer.

Ability to work in a team environment - excellent people and management skills to interact with staff, colleagues, cross‑functional teams and third parties.

Sound understanding of relevant market.

Combination of technical aptitude, commercial, and product management skills, communication, negotiation, and decision‑making ability.

Ability to solve problems with consideration to business impact.

Experience in building and maintaining relationships across the business to drive product development and growth.

Time management and ability to prioritise.

Australian or New Zealand working rights.

Have, or must be able to obtain, clearance to access hospital/medical/healthcare facilities, including paediatric facilities.

Travel Requirements:

Typically requires 20 – 30% time in the field

Please note that this role is hybrid and must be performed from the location specified in this advertisement; fully remote arrangements or relocation to another location are not currently available.