Marketing Manager

Journey Beyond

Sydney

On-site

AUD 95,000 - 130,000

Full time

3 days ago

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Benefits offered by this job

Discounts on Journey Beyond travel and

Study Assistance Policy

Employee Referral Policy

Parental Leave program

Purchased Leave policy

Employee Assistance Program

Discounts on Journey Beyond merch

Flexible working environment

Job summary

Journey Beyond, Australia’s leading experiential tourism group, is seeking an experienced Marketing Manager to lead Resorts & Lodges brand campaigns across all channels. You will shape brand positioning, acquire new customers, and drive loyalty and commercial results while collaborating with the Marketing & Communications team.

This national role is based in Sydney or Adelaide, with travel to multiple locations as needed.

Qualifications

Bachelor’s degree in Marketing or Communications.
Minimum of 5 years’ experience in a marketing role, preferably in travel.
Solid understanding of the travel industry with proven marketing plan delivery.

Responsibilities

Develop and manage annual marketing plans and budgets.
Lead marketing campaigns across TV, press, paid search, paid social, digital display, radio and outdoor.
Drive SEO/SEM strategy in collaboration with the Digital Experience team.
Lead Marketing Executives and Coordinators, monitor workloads and performance.
Oversee campaign media briefs, media bookings and deadlines.
Provide analysis and insights for monthly and post-campaign reports.
Create briefs and manage asset production (video and stills).
Ensure content aligns with brand guidelines and campaign messaging.
Support social media strategy and content calendar management.
Coordinate PR events, activations and media famils.

Skills

Marketing strategy

Digital marketing

SEO

SEM

Paid social

CMS

Google Analytics

Data-driven

Leadership

Stakeholder management

Education

Bachelor's degree in Marketing or Communications

Tools

WordPress

Umbraco

Google Analytics

Job description

Be a part of sharing special places and shaping lasting memories with Australia’s leading experiential tourism business.

About Journey Beyond

Journey Beyond is Australia's leading experiential tourism group, operating 35 brands across Australia and New Zealand that connect guests to the land and to each other.

The group was formed in 2016 and now includes:

Rail & Touring: Iconic trains: The Ghan, Indian Pacific, Great Southern, The Overland and Vintage Rail Journeys, the Murray Princess, Adelaide Sightseeing, premium small-group outback operator Outback Spirit and New Zealand coach tour specialist Grand Pacific Tours.

Resorts & Lodges: Ayers Rock Resort, Kakadu Crocodile Hotel, Kingfisher Bay Resort and K'gari Beach Resort, Sal Salis Ningaloo Reef and Monarto Safari Resort.

Experiences & Attractions: Cruise Whitsundays, Rottnest Express, Sailaway Port Douglas, Horizontal Falls Seaplane Adventures, Darwin Harbour Cruises, Journey Beyond Cruise Sydney, Melbourne Skydeck, Eureka 89, Alice Springs Telegraph Station, Exmouth Dive and Whalesharks Ningaloo, Mosman Gorge Cultural Centre, Captain Cook Cruises Sydney & Perth, Starship Sydney, The Jackson, Bells Functions, Swan Valley Tours, Red Cat Adventures, Whitsunday Jetski Tours, K'gari Explorer Tours, and Island Connections: Bruny Island, the Whitsundays, K’gari, Darwin -Mandorah, Tiwi Islands and Groote Eylandt.

About The Role

The Marketing Manager will play a key role in supporting Journey Beyond’s Resorts & Lodges Division, leading the planning, development, execution and ongoing management of marketing campaigns and supporting local sales & marketing teams. This role will work closely with the Journey Beyond Marketing & Communications team on brand positioning and management, new customer acquisition, repeat loyalty initiatives and commercial results contributing to overall business performance.

This is a national role, based in either our Sydney or Adelaide office. Some travel may be required as you will be required to work with teams and stakeholders in multiple locations. You must have the flexibility to travel as required.

Key responsibilities will include

The development and management of annual marketing plans and budgets
Develop, implement and execute marketing campaigns across all media channels and platforms (TV, press, paid search, paid social, digital display, radio and outdoor)
Execute a solid foundational SEO / SEM / GEO strategy in collaboration with Digital Experience team
Team leadership – development of Marketing Executives and Coordinators, monitoring workloads and performance
Management of campaign media including campaign media briefs, media bookings and material deadlines
Identifying campaign effectiveness and making recommendations
Contribute analysis and insights to monthly marketing reports, marketing plans and post-campaign reports
Develop briefs, oversee production and shoot management of all asset capture, e.g. video and still shoots
Oversee the production of all campaign creative and branded collateral to ensure adherence to brand guidelines
Ensure website content is kept up to date and aligned with campaign communication and initiatives
Support the development of a social media strategy, managing the social media calendar, content publishing, ongoing community engagement and management
Management of the yearly marketing, email and activity planning document
Managing the creation of high quality, engaging content for paid, owned and earned channels
Assisting in the organising and execution of PR events, activations and media famils
Assisting the sales team with collateral and supportive materials for trade and co-operative campaigns

About You

We are seeking a dynamic marketing professional with a Bachelor’s degree in Marketing or Communications and a minimum of 5 years of experience in a marketing role, preferably within the travel sector. You possess a solid understanding of the travel industry and have a proven track record in developing and implementing tactical marketing and communication plans.

You are an experienced marketer with a strong track record of developing and delivering integrated, performance-led marketing strategies. You bring extensive experience across digital marketing, including SEO, SEM and paid social, ideally within a services, eCommerce or retail environment. With a data-driven mindset and a focus on continuous optimisation, you excel at managing multiple campaigns and channels to drive top-funnel leads, conversion and measurable commercial results.

You're analytical and insightful, capable of translating data and trends into effective strategies and compelling messaging. Your data-driven approach enables you to optimise both above the line and digital marketing campaigns. Experience with CMS (ie Wordpress, Umbraco) and Google Analytics is highly desirable, and your adaptability and keen attention to detail equip you to thrive in a fast-paced, multi-business environment with tight deadlines.

You are an exceptional communicator and team player, known for your innovative and creative thinking. Your highly organised nature and strong time management skills ensure that you consistently meet objectives. You excel in building relationships with internal stakeholders and external partners, uncovering new opportunities to drive success. Proficiency in the entire Microsoft Suite completes your skill set, making you an invaluable asset to our team.

What We Offer