Marketing Executive

Journey Beyond; Adelaide; On-site; AUD 70,000 - 90,000; Full time

Benefits offered by this job

Discounts on Journey Beyond travel

Study assistance

Employee referral policy

Parental leave

Purchased leave

Private health discounts

Employee assistance program

Merchandise discounts

Flexible working environment

Job summary

Journey Beyond is seeking a Marketing Executive to plan, develop and execute marketing campaigns for the Rail & Touring Division. The role supports multiple brands in creative, website and social content, media partnerships, eDM, collateral and brochure content.

Based in Adelaide with travel as needed, you will collaborate with the Marketing & Communications team to drive new customer acquisition, loyalty initiatives and commercial results, contributing to overall business performance.

Qualifications

• Bachelor’s degree in Marketing or Communications.
• 3 years in a similar role highly desirable.
• Experience in the travel or hospitality industry highly desirable.
• Proven success in managing multiple campaigns with digital marketing knowledge (SEM, SEO, Social).

Responsibilities

• Assist in development and management of annual marketing plans and budgets.
• Develop, implement and execute campaigns across media channels (print, digital, social, radio, OOH).
• Manage campaign media bookings and deadlines.
• Identify campaign effectiveness and provide recommendations.
• Contribute to monthly marketing reports and post-campaign analysis.
• Assist with briefs, production and on-shoot management of assets (video, stills).
• Ensure brand guidelines are followed in all collateral and website content.
• Support development of social media strategy and calendar.

Skills

Campaign planning

Digital marketing

Social media

Campaign management

Website content

Analytics

Stakeholder management

Education

Bachelor’s degree in Marketing or Communications

Tools

Google Analytics

Content Management System (CMS)

Job description

About Journey Beyond

Journey Beyond is Australia’s leading experiential tourism group, operating 35 brands across Australia and New Zealand that connect guests to the land and to each other.

The group was formed in 2016 and now includes:

Rail & Touring: Iconic trains: The Ghan, Indian Pacific, Great Southern, The Overland and Vintage Rail Journeys, the Murray Princess, Adelaide Sightseeing, premium small-group outback operator Outback Spirit and New Zealand coach tour specialist Grand Pacific Tours.

Resorts & Lodges: Ayers Rock Resort, Kakadu Crocodile Hotel, Kingfisher Bay Resort and K’gari Beach Resort, Sal Salis Ningaloo Reef and Monarto Safari Resort.

Experiences & Attractions: Cruise Whitsundays, Rottnest Express, Sailaway Port Douglas, Horizontal Falls Seaplane Adventures, Darwin Harbour Cruises, Journey Beyond Cruise Sydney, Melbourne Skydeck, Eureka 89, Alice Springs Telegraph Station, Exmouth Dive and Whalesharks Ningaloo, Mosman Gorge Cultural Centre, Captain Cook Cruises Sydney & Perth, Starship Sydney, The Jackson, Bells Functions, Swan Valley Tours, Red Cat Adventures, Whitsunday Jetski Tours, K’gari Explorer Tours, and Island Connections: Bruny Island, the Whitsundays, K’gari, Darwin -Mandorah, Tiwi Islands and Groote Eylandt.

About The Role

The Marketing Executive will support the planning, development, execution and ongoing management of marketing campaigns for Journey Beyond’s Rail & Touring Division. This role will support various brands in creative applications, website and social media content, media partnerships, eDM, collateral and brochure content. This role will work closely with the Journey Beyond Marketing & Communications team on brand positioning and management, new customer acquisition, repeat loyalty initiatives and commercial results contributing to overall business performance.

This role is based in our Adelaide North Terrace office. Travel may be required as you will be required to work with teams in multiple locations. You must have the flexibility to travel as required.

Key responsibilities include:

• Assist in the development and management of annual marketing plans and budgets
• Develop, implement and execute marketing campaigns across all media channels and platforms (print, native advertising, digital, search, social, radio and OOH)
• Management of campaign media including bookings and material deadlines
• Identifying campaign effectiveness and making recommendations
• Contribute analysis and insights to monthly marketing reports, marketing plans and post-campaign reports
• Contribute to briefs, production and on shoot management of all asset capture, e.g. video and still shoots
• Ensure campaign creative and all branded collateral is created and executed in adherence to brand guidelines
• Ensure website content is kept up to date and aligned with campaign communication and initiatives
• Support the development of a social media strategy, managing the social media calendar, content publishing, ongoing community engagement and management
• Management of the yearly marketing, email and activity planning document
• Assisting in the organizing and execution of PR events, activations and media famils
• Assisting with the creation of high quality, engaging content for paid, owned and earned channels
• Overseeing all onsite collateral

About You

You are an energetic, self-starter with the ability to demonstrate that you are highly organised with strong time management skills. You have the ability to adapt quickly and professionally to new and evolving situations, while having the ability to showcase your initiative and creative thinking skills.

You will also have:

• Bachelor’s degree in Marketing or Communications
• 3 years in a similar role highly desirable
• Experience in the travel or hospitality industry highly desirable
• Proven success in managing multiple campaigns with a strong foundational knowledge in digital marketing through SEM, SEO and Social
• Proven experience in managing campaign creative executions including brochures, print and other advertising formats
• Experience with website content management systems would be desirable
• Basic experience with Google Analytics would be desirable
• Works well in a fast paced, multi-business environment with tight deadlines
• Outstanding interpersonal skills, with the ability to build and establish stakeholder relationships
• Exceptional attention to detail
• Highly proficient in all Microsoft Suite programs

What We Offer

• Generous discounts on Journey Beyond travel and experiences
• Study Assistance Policy
• Employee Referral Policy
• Parental Leave program
• Purchased Leave policy
• Private Health discounts
• Employee Assistance Program
• Discounts on Journey Beyond merchandise
• Flexible working environment

Successful candidates are required to provide a current National Police Clearance.