Senior Marketing Manager, Travel Experiences

Journey Beyond; Sydney; On-site; AUD 95,000 - 130,000; Full time

Benefits offered by this job

Discounts on Journey Beyond travel and

Study Assistance Policy

Employee Referral Policy

Parental Leave program

Purchased Leave policy

Employee Assistance Program

Discounts on Journey Beyond merch

Flexible working environment

Job summary

Journey Beyond, Australia’s leading experiential tourism group, is seeking an experienced Marketing Manager to lead Resorts & Lodges brand campaigns across all channels. You will shape brand positioning, acquire new customers, and drive loyalty and commercial results while collaborating with the Marketing & Communications team.

This national role is based in Sydney or Adelaide, with travel to multiple locations as needed.

Qualifications

• Bachelor’s degree in Marketing or Communications.
• Minimum of 5 years’ experience in a marketing role, preferably in travel.
• Solid understanding of the travel industry with proven marketing plan delivery.

Responsibilities

• Develop and manage annual marketing plans and budgets.
• Lead marketing campaigns across TV, press, paid search, paid social, digital display, radio and outdoor.
• Drive SEO/SEM strategy in collaboration with the Digital Experience team.
• Lead Marketing Executives and Coordinators, monitor workloads and performance.
• Oversee campaign media briefs, media bookings and deadlines.
• Provide analysis and insights for monthly and post-campaign reports.
• Create briefs and manage asset production (video and stills).
• Ensure content aligns with brand guidelines and campaign messaging.
• Support social media strategy and content calendar management.
• Coordinate PR events, activations and media famils.

Skills

Marketing strategy

Digital marketing

SEO

SEM

Paid social

CMS

Google Analytics

Data-driven

Leadership

Stakeholder management

Education

Bachelor's degree in Marketing or Communications

Tools

WordPress

Umbraco

Google Analytics

Job description

Journey Beyond, Australia’s leading experiential tourism group, is seeking an experienced Marketing Manager to lead Resorts & Lodges brand campaigns across all channels. You will shape brand positioning, acquire new customers, and drive loyalty and commercial results while collaborating with the Marketing & Communications team.

This national role is based in Sydney or Adelaide, with travel to multiple locations as needed.