Digital Content & Copywriting Specialist | Journey Beyond

Journey Beyond; Adelaide; On-site; AUD 60,000 - 84,000; Full time

Benefits offered by this job

Travel discounts

Study assistance

Private health discounts

Employee Assistance Program (EAP)

Job summary

Journey Beyond is seeking a skilled digital writer to craft engaging content for a portfolio of tourism brands in Adelaide. You will manage website content, ensure brand voice consistency, and optimise copy for search visibility and user experience across multiple platforms.

The role focuses on refreshing website copy, CMS updates, and driving guest engagement while collaborating with Digital, Brand, Marketing and Operations teams to support commercial growth.

Qualifications

• Two or more years’ experience in digital marketing or content
• Strong copywriting, editing and proofreading skills
• Experience using a CMS, with Umbraco or Craft desirable
• Knowledge of SEO, digital analytics and content optimisation
• Strong organisation, communication and stakeholder management skills

Responsibilities

• Create and edit engaging, brand-aligned digital content
• Manage website updates, publishing and content quality
• Improve content for SEO, GEO and online accessibility
• Use performance insights to increase engagement and conversion
• Partner with teams across our brands and operations

Skills

Digital marketing

Content writing

Copywriting

CMS (Umbraco/Craft)

SEO

Analytics

Stakeholder management

Project management

Tools

Umbraco CMS

Craft CMS

Google Analytics

Google Tag Manager

Google Data Studio

Microsoft Clarity

Job description

Journey Beyond | Adelaide, SA | Full-Time 6 Months Contract

Ready to turn great stories into digital experiences that inspire people to travel?

Join Journey Beyond and bring some of Australia’s most unique tourism brands to life online. You’ll create engaging content across a diverse portfolio of websites, helping guests discover new destinations, plan memorable experiences and move confidently from inspiration to booking.

Why Join Us

• Create content for a diverse portfolio of tourism brands
• Shape a major multi-brand digital content project
• Generous discounts on Journey Beyond travel and experiences
• Study Assistance Program to support your development
• Employee wellbeing benefits, including private health discounts and EAP

About the Role

You’ll combine storytelling, digital content management and performance insights to improve the online experience across a selection of Journey Beyond brands.

From refreshing website copy and managing content in the CMS to improving search visibility and customer journeys, you’ll create content that is clear, engaging and designed to perform. You’ll work with Digital, Brand, Marketing and Operations teams to ensure every page reflects the right voice, supports the guest journey and contributes to commercial growth.

Key responsibilities include:

• Create and edit engaging, brand-aligned digital content
• Manage website updates, publishing and content quality
• Improve content for SEO, GEO and online accessibility
• Use performance insights to increase engagement and conversion
• Partner with teams across our brands and operations

About You

You’re a confident digital writer who combines creativity with attention to detail and enjoys adapting content for different brands, audiences and online journeys.

You’ll bring:

• Two or more years’ experience in digital marketing or content
• Strong copywriting, editing and proofreading skills
• Experience using a CMS, with Umbraco or Craft desirable
• Knowledge of SEO, digital analytics and content optimisation
• Strong organisation, communication and stakeholder management skills

About Us

Journey Beyond is Australia’s leading experiential tourism group, operating some of the country’s most iconic travelexperiences across rail, cruise, marine, accommodation and adventure tourism. Our Corporate teams support a diverse portfolio of brands across Australia and New Zealand. Whether improving business processes, building commercial partnerships or supporting our operations, every team plays an important role in bringing memorable guest experiences to life.

Successful candidates will be required to complete a National Criminal History Check as part of the recruitment process.

• Strong copywriting, editing and proofreading skills, including writing for different brands and audiences.
• Website content management experience — Umbraco and Craft CMS are desirable.
• An understanding of SEO and GEO — helping content appear in search engines and AI-powered search.
• Experience using analytics tools such as Google Analytics, Google Tag Manager, Google Data Studio and Microsoft Clarity to guide content improvements.
• An understanding of website usability and accessibility, and how content supports the customer experience.
• Good communication and organisation skills, with the ability to work across teams, manage competing priorities and meet tight deadlines.
• An understanding of website development processes and how work is prioritised.