Marketing Manager

Influx; Melbourne; Hybrid; AUD 90,000 - 130,000; Full time

Job summary

Influx is hiring a skilled marketer to drive ICP leads globally from Melbourne. You will own campaigns end to end, shaping messaging, creatives and optimization across paid, search, and emerging channels. The role offers a hybrid office setup in Cremorne, Melbourne, with growth opportunities as you prove results.

You will work with a small team and senior leadership to expand channels, improve ROI, and extend campaigns to new products as they launch.

Qualifications

• Proven experience building standout marketing campaigns.
• Experience generating ICP leads and revenue through distribution channels.
• Experience in B2B marketing communicating to multiple buyers.
• Ability to diagnose and fix go-to-market problems with stakeholders.
• End-to-end campaign management across multiple channels.

Responsibilities

• Own end-to-end campaigns from idea and message to creative and launch.
• Make every touchpoint—from search to landing page—clear why Influx is different.
• Know our ICP better channel by channel and tailor messaging accordingly.
• Listen to buyers weekly and translate insights into sharper messaging.
• Own budget, measure ROI and prove incremental impact.

Skills

Lead generation

B2B marketing

Campaign management

Data-driven ROI

Channel strategy

Job description

Influx runs complete, AI-powered customer support operations for growing businesses. We combine exceptional people, management and AI to deliver better customer experiences, more efficiently.

High-growth brands, platforms and apps trust Influx to deliver 24/7 customer support that scales with demand, month to month.

Founded in 2013 and headquartered in Melbourne, Influx is a global business with 1,300+ team members serving clients around the world.

The Opportunity

We're hiring an exceptional marketer to make sure the right buyers find Influx and choose us, globally. Your job has one clear mandate: more ICP leads.

You'll run campaigns end to end, from insight and messaging to creative, launch and optimization, across whichever channels perform best: paid, search, LLMs and beyond. You'll find what converts, scale it quickly and lower our cost per qualified lead every month. You'll start with one person in your team, with scope to grow the function as you prove results and open new channels.

You'll work in our Melbourne global head office, alongside two other marketers, our co-founders and the senior leadership team. We're part of the Forum workspace community in Cremorne.

Types of Things You'll Be Doing:

• Own campaigns end to end, from idea and message to creative and launch
• Make every touchpoint, from first search to landing page, show why Influx is different
• Know our ICP better than anyone, channel by channel.
• Listen to buyers every week, and turn what you hear into sharper messaging
• Win the shortlist: make Influx the clear #1
• Know the lead gen math: volume, conversion and cost per qualified lead at every stage
• Continuously test and improve every campaign: audience, message, structure
• Test new channels quickly, then scale or stop them based on results
• Extend proven campaigns to new products and services as they launch
• Own the budget and prove the return on it

Ownership & Team

• Own growth and distribution as a function - planning, budget, results, team
• Lead and develop team members.
• Build repeatable systems that grow over time.
• Continuously improve how you work with other functions.
• Earn additional scope and budget by proving incrementality.

What We're Looking For

• Proven experience as an exceptional marketer - build campaigns that stand out
• Proven experience generating leads and revenue via distribution channels
• Proven experience working in B2B marketing - communicating to multiple buyers
• Proven ability to diagnose and fix go-to-market problems with stakeholders
• End-to-end campaign experience across multiple channels
• Extremely comfortable with data models, attribution and proving ROI
• Eager to learn, be proven wrong and change approach every week

How We Work (Our Values)

• Treat others as you want to be treated
• Do what you say you're going to do
• Prioritize the listener
• Create a high-performance work environment that supports real life outside of work

This is a hybrid position, requiring 3-4 days per week at our Cremorne head office.

We're looking for someone already based in the Melbourne area or already planning to move here.