Marketing Specialist

Pieridae Enterprises; North Sydney; Hybrid; AUD 90,000 - 120,000; Full time

Job summary

Pieridae Enterprises in Australia seeks an experienced marketer to turn strategy into compelling content, campaigns and digital assets. You’ll write, edit and design across blogs, emails, websites and social channels, guided by a Fractional CMO.

This role is hybrid, based in North Sydney, with responsibilities spanning content planning, asset creation, podcast coordination and event support to drive measurable results.

Qualifications

• Broad marketing experience, ideally in B2B professional services.
• 5+ years experience.
• Excellent copywriting and editing skills.
• Strong content development capability.
• Campaign planning and execution experience.
• Practical design skills using Canva or Adobe.
• Website CMS and on-page SEO experience.
• Email marketing and social media experience.
• CRM and marketing automation knowledge.
• Analytics and reporting capability.
• Strong organisation and attention to detail.
• Exceptional written and verbal English.
• Confidence working with senior stakeholders.
• Ability to work independently and meet deadlines.

Responsibilities

• Developing and delivering monthly marketing campaigns and content plans.
• Writing and producing blogs, newsletters, EDMs and social content.
• Creating marketing assets and coordinating content approvals.
• Managing website content, SEO and digital marketing channels.
• Managing the CRM, marketing automation and campaign tracking.
• Coordinating podcast production and business events.
• Working with internal teams and external partners.
• Monitoring performance, reporting and improving delivery.

Skills

Broad marketing experience

5+ years experience

Copywriting and editing

Content development

Campaign planning and execution

Design skills (Canva/Adobe)

Website CMS & SEO

Email marketing & social media

CRM & marketing automation

Analytics & reporting

Attention to detail

English proficiency

Stakeholder management

Independent work

Tools

Canva

Adobe

Job description

You're the kind of marketer who loves seeing a plan come to life. You enjoy the mix of creativity, technology and organisation that makes great marketing happen, and you get real satisfaction from seeing your work out in the market.

You're a confident writer with a good eye for design. You can take a complex topic and turn it into content people actually want to read. You're just as comfortable building an email campaign, updating a website or creating a social media tile as you are planning a campaign or coordinating an event.

You like variety, but you also like structure. You appreciate having clear business objectives and a marketing strategy to work from, with the freedom to develop campaigns and content that deliver against them.

You're naturally organised, notice the details others miss and take pride in producing work that’s accurate, well presented and delivered on time. You're confident working with senior people, asking the right questions and getting the information and approvals needed to keep work moving.

You're also interested in what technology can do for marketing. You already use AI tools or are keen to explore how they can help you work smarter and produce better results.

• Broad marketing experience, ideally in B2B professional services
• 5+ years experience
• Excellent copywriting and editing skills
• Strong content development capability
• Campaign planning and execution experience
• Practical design skills using Canva or Adobe
• Website CMS and on-page SEO experience
• Email marketing and social media experience
• CRM and marketing automation knowledge
• Analytics and reporting capability
• Strong organisation and attention to detail
• Exceptional written and verbal English
• Confidence working with senior stakeholders
• Ability to work independently and meet deadlines

About the Role

Working with a Fractional CMO, you'll have clear strategic direction and the autonomy to develop campaign plans that meet agreed business objectives. You'll manage the day‑to‑day marketing program, bringing together the right content, channels and activities to deliver results.

It's a genuinely varied, hands‑on role. Some days you'll be writing articles or creating campaign content, others you'll be developing marketing assets, coordinating a podcast, organising an event or reviewing campaign performance.

Some of your responsibilities include:

• Developing and delivering monthly marketing campaigns and content plans
• Writing and producing blogs, newsletters, EDMs and social content
• Creating marketing assets and coordinating content approvals
• Managing website content, SEO and digital marketing channels
• Managing the CRM, marketing automation and campaign tracking
• Coordinating podcast production and business events
• Working with internal teams and external partners
• Monitoring performance, reporting and improving delivery

You'll be responsible for keeping the marketing program moving, maintaining quality and ensuring campaigns and activities are delivered consistently.

About the Team & Business

We are recruiting for a client who is a highly regarded Australian consulting business with an established reputation in its specialist field.

The business works with leading organisations, providing specialist expertise, commercial insights and practical advice. Marketing plays an important role in sharing that expertise, building relationships and supporting continued growth.

You'll work closely with an experienced leadership team and a Fractional CMO who provides strategic direction and guidance. You'll also collaborate with subject matter experts across the business, turning their knowledge into content and campaigns that connect with the right audiences.

This is an opportunity to take ownership of a broad marketing program while having the support and direction needed to do your best work.

The position is based in North Sydney, with a hybrid arrangement combining time in the office and working from home.