Marketing Manager - Growth & Distribution - Global

Influx; Melbourne; Hybrid; AUD 90,000 - 140,000; Full time

Job summary

Influx, based in Melbourne, is hiring a Marketing Manager to own how the company is found globally across paid networks, LLMs and search. You will run ongoing paid and organic campaigns, improving visibility and generating more ICP leads while optimizing cost per lead.

In this hybrid role, you’ll manage one direct report initially and work from the Melbourne head office. You’ll drive distribution strategies across channels and collaborate with product and sales to scale growth.

Qualifications

• Proven ability to generate leads and revenue via distribution channels.
• Experience in B2B marketing with multiple buyers.
• End-to-end campaign experience across channels.
• Strong data and ROI attribution skills.

Responsibilities

• Make target buyers find Influx across channels and formats.
• Build always-on campaigns that reach our target buyers.
• Test and optimize campaigns—audience, messaging, structure; scale what works.
• Own growth and distribution: planning, budget, results, and team development.
• Improve collaboration with other functions and earn scope by delivering incremental improvements.

Skills

Lead generation

B2B marketing

Campaign management

Data-driven decision making

Job description

Influx is the global leader in pay-as-you-go support teams. Based in Melbourne, we operate globally with 1,100+ team members, helping growing brands and platforms deliver faster, higher-quality customer experiences.

Companies like Meshki, Yazio and Devicie rely on Influx to run flexible, high-performance support teams 24/7 - improving CSAT, NPS and customer value using a simple, turnkey service model, custom-built tech and AI workflows.

The Opportunity

We're hiring a marketing manager to own how Influx is found - across paid networks, LLMs and search - globally.

You'll run ongoing paid and organic distribution campaigns and improve how we show up every week, turning that work into more qualified leads at a lower cost. You’ll have one person in your team initially, with scope to grow the function as you prove incremental improvements or new opportunities.

Your job has one clear mandate: More ICP leads.

You’ll work in the Melbourne office, which is our global head office. The Melbourne office currently has nine people in it including our CEO, co-founders and senior leadership team. We’re part of the Forum workspace community in Cremorne.

Type of Things You'll Be Doing

Discovery & Positioning

• Make it easier for target buyers to find Influx
• Win the shortlist: make Influx the clear #1
• Make every touchpoint, from first search to landing page, show why Influx is different
• Track share of visibility on relevant channels and grow it month on month

Campaigns & Lead Generation

• Build always-on campaigns that consistently reach our target buyers
• Continuously test and improve each campaign - audience, message, structure
• Extend proven campaigns to new products and services as they launch
• Test new channels quickly, then scale or stop them based on results

Ownership & Team

• Own growth and distribution as a function - planning, budget, results, team
• Lead and develop team members.
• Build repeatable systems that grow over time.
• Continuously improve how you work with other functions.
• Earn additional scope and budget by proving incremental improvements.

What We're Looking for

• Proven experience as an exceptional marketer - build campaigns that stand out
• Proven experience generating leads and revenue via distribution channels
• Proven experience working in B2B marketing - communicating to multiple buyers
• Proven ability to diagnose and fix go-to-market problems with stakeholders
• End-to-end campaign experience across multiple channels
• Extremely comfortable with data models, attribution and proving ROI
• Eager to learn, be proven wrong and change approach every week

How We Work (Our Values)

• Treat others as you want to be treated
• Do what you say you're going to do
• Prioritize the listener
• Create a high-performance work environment that supports real life outside of work

This is a hybrid position, requiring 3–4 days per week at our Cremorne head office. We’re looking for someone already based in the Melbourne area or already planning to move here.