Digital Marketing Manager

AllianceCorp; Melbourne; Hybrid; AUD 100,000 - 180,000; Full time

Benefits offered by this job

Parental leave policy

Training and development

Employee Assistance Program (EAP)

Engagement surveys

Team events

Hybrid working

Job summary

AllianceCorp is seeking a commercially minded Marketing Lead to drive performance across multi-entity campaigns. You will connect data, campaigns and customer journeys to improve conversion and commercial outcomes, leading a nine-person marketing team in a hybrid Melbourne setup.

You'll own CRO, lead generation, and ROI-focused optimisations across paid channels, landing pages and events, collaborating with Sales, CRM and Technology to shape strategy and execution.

Qualifications

• Experience in performance marketing, CRO, growth marketing or related field.
• Strong ability to analyse digital performance and translate data into commercial decisions.
• Solid understanding of paid search, paid social, landing pages and lead-gen funnels.
• Experience designing and evaluating A/B tests to improve conversion and campaign performance.
• Familiarity with analytics and optimisation tools and CRM systems.

Responsibilities

• Own performance and optimisation of multi-entity marketing to drive conversion and commercial outcomes.
• Lead across paid search, social and digital advertising campaigns with clear outcomes.
• Coordinate multi-channel campaigns and align with business priorities.
• Manage or mentor team members and shape how the marketing function scales.
• Build a structured testing program across creative, messaging and offers.

Skills

Performance marketing

Lead generation

Data analytics

Campaign optimisation

A/B testing

CRM & marketing automation

Stakeholder management

Team leadership

Cross-functional collaboration

Tools

GA4

Google Tag Manager

Heatmaps

Session recording tools

Job description

At AllianceCorp, we're a leading property investment company in Australia, helping everyday Australians build long-term wealth through property. We bring strategy, finance, property acquisition and ongoing support together under one roof, making the property investment journey simpler for our clients.

With more than 18 years in the industry, we're growing rapidly and continuing to invest in the people, technology and marketing capability that drive our success. Operating across multiple entities, our business offers opportunities to work across different functions, campaigns and growth priorities, with marketing playing a significant role in our continued expansion.

Ranked #13 among Australia’s Best Places to Work, we're building a business where ambitious people can do their best work and keep raising the bar.

About the Role

Big investment. High-volume lead generation. Real commercial impact.

Marketing at AllianceCorp is a significant part of how we grow. We have a substantial multi-million-dollar marketing budget, an established team of nine people and campaigns operating across multiple channels, brands and areas of the business.

We're not working with a shoestring budget or asking one person to do everything. We invest in marketing because we understand its value, and we're looking for someone who knows how to turn that investment into measurable results.

Reporting to our Head of Brand, you'll lead the performance and optimisation of our marketing activity, connecting data, campaigns and customer journeys to drive stronger conversion and commercial outcomes.

This is a broad, hands-on management role. You'll work across paid advertising, social, landing pages, funnels, webinars, events and internal campaigns, identifying opportunities to improve performance at every stage. You'll also work across our multi-entity business, helping coordinate marketing activity around different business priorities and growth opportunities.

You'll partner closely with our wider Brand team, Sales and Technology to turn strategy into execution, test new approaches and make smarter decisions backed by data.

You'll need to be comfortable getting into the details, challenging what's not working and spotting opportunities others might miss.

Just as importantly, you'll bring the leadership capability to develop your team, improve how we operate and help build our marketing function as the business continues to scale.

What You'll Be Doing

Own the performance. Find the opportunities. Lead what's next.

• Conversion rate optimisation: Analyse landing pages, forms and customer journeys to identify friction, understand drop-off and improve the rate at which visitors become leads and clients.
• Performance marketing: Drive improvements across paid search, paid social and digital advertising, using campaign data, audience insights and lead quality to guide optimisation.
• Campaign strategy and execution: Work across a broad mix of marketing campaigns, from digital acquisition and lead-generation initiatives to webinars, events and internal campaigns, ensuring activity aligns with business priorities and is measured against clear outcomes.
• Multi-entity marketing: Coordinate and optimise marketing activity across multiple entities, understanding the different audiences, priorities and opportunities while maintaining a consistent focus on performance and commercial outcomes.
• Testing and experimentation: Build a structured approach to A/B testing across creative, messaging, offers, landing pages and calls to action. Learn from the results and turn insights into ongoing improvements.
• Lead generation and funnel performance: Identify opportunities to improve lead capture, nurture, routing and progression through the sales funnel. Partner with Sales, CRM and Technology to strengthen the end-to-end customer journey.
• Data, analytics and reporting: Use analytics and performance reporting to identify trends, understand what’s driving results and translate findings into clear commercial recommendations.
• Marketing investment and ROI: Evaluate the effectiveness of campaigns and channels, identify opportunities to improve efficiency and ensure decisions are informed by performance, lead quality and business outcomes.
• Cross-functional collaboration: Work closely with the broader marketing team across organic, communications, social and campaign delivery, webinars, events - bringing a performance lens to activity across the business.
• Team leadership and development: Lead and develop your team, set clear priorities, build capability and create an environment where people can do their best work. As our marketing function grows, you’ll help shape the team and how it operates.
• Continuous improvement: Stay across emerging tools, technologies and optimisation techniques, looking for smarter ways to improve our marketing performance and scale what works.

What You'll Bring

You're commercially sharp, data-driven and naturally curious. You know that launching a campaign is only the beginning. The real value comes from understanding how it performs, identifying what's holding it back and making it better.

You’ll bring:

• Experience in performance marketing, conversion rate optimisation, growth marketing, digital acquisition or a closely related field.
• Strong experience analysing digital performance and turning data into practical, commercially focused decisions.
• A solid understanding of paid search, paid social, campaign optimisation, landing pages and lead‑generation funnels.
• Experience designing and evaluating A/B tests, using insights to improve conversion and campaign effectiveness.
• Confidence working with analytics and optimisation tools such as GA4, Google Tag Manager, heatmaps and session‑recording platforms.
• An understanding of CRM systems, marketing automation, lead management and the relationship between marketing activity and sales outcomes.
• Experience managing or mentoring people, or the capability and ambition to take the next step into a formal leadership role.
• Strong stakeholder management skills and the ability to work across teams, balance priorities and bring people along with your thinking.
• A commercial mindset, a high standard of execution and the confidence to challenge assumptions when the data tells a different story.

Experience in B2C, e‑commerce, financial services, property or another considered‑purchase environment would be highly regarded. Experience in high-volume lead generation or a multi‑brand or multi‑entity business would be particularly valuable.

Why AllianceCorp?

We believe great marketing deserves the investment to match.

In many businesses, marketing teams are expected to deliver more with less: limited budgets, lean teams and responsibility for everything from strategy to execution. That's not how we approach marketing at AllianceCorp.

We recognise the role marketing plays in driving business growth, and we back our team with the resources, people and opportunities to make a meaningful impact.

• A substantial marketing budget: Work with a significant multi-million-dollar investment and the opportunity to influence how it's deployed, optimised and measured.
• An established team: Join a nine‑person marketing function with expertise across different areas of marketing, giving you the support and collaboration to deliver work at scale.
• Volume and quality: Work across significant lead‑generation activity while continuing lead quality, conversion and commercial performance.
• Breadth of opportunity: Get exposure to campaigns across digital advertising, social, webinars, events and more, with opportunities to influence performance across the wider business.
• Multi‑entity exposure: Work across a growing business with multiple entities, giving you a broader remit and the opportunity to contribute to different business priorities.
• A genuine leadership opportunity: Lead and develop people, shape how the team works and help grow our marketing capability as AllianceCorp continues to expand.
• A business that moves: Join an ambitious, fast‑growing organisation where marketing has a meaningful role in business performance and future growth.

And because the right environment matters just as much as the work, we also invest in our people through:

• A market‑leading parental leave policy designed to support our people and their families.
• Training and development to keep building your skills and career.
• An Employee Assistance Program (EAP) to support wellbeing.
• Quarterly engagement surveys so our people have a voice in shaping the workplace.
• Monthly team events and initiatives that bring our people together.
• Hybrid working that supports flexibility alongside collaboration.

We're proud to be ranked #13 among Australia's Best Places to Work, and we're committed to building a workplace where people can grow their careers, contribute meaningfully and do their best work.

Ready to Make Your Mark?

If you're a commercially minded marketer who wants to combine performance, strategy and leadership, with the resources to make a real difference, we'd love to hear from you.