Growth Marketing Lead - B2B, End-to-End Campaigns

Influx; Melbourne; Hybrid; AUD 90,000 - 130,000; Full time

Job summary

Influx is hiring a skilled marketer to drive ICP leads globally from Melbourne. You will own campaigns end to end, shaping messaging, creatives and optimization across paid, search, and emerging channels. The role offers a hybrid office setup in Cremorne, Melbourne, with growth opportunities as you prove results.

You will work with a small team and senior leadership to expand channels, improve ROI, and extend campaigns to new products as they launch.

Qualifications

• Proven experience building standout marketing campaigns.
• Experience generating ICP leads and revenue through distribution channels.
• Experience in B2B marketing communicating to multiple buyers.
• Ability to diagnose and fix go-to-market problems with stakeholders.
• End-to-end campaign management across multiple channels.

Responsibilities

• Own end-to-end campaigns from idea and message to creative and launch.
• Make every touchpoint—from search to landing page—clear why Influx is different.
• Know our ICP better channel by channel and tailor messaging accordingly.
• Listen to buyers weekly and translate insights into sharper messaging.
• Own budget, measure ROI and prove incremental impact.

Skills

Lead generation

B2B marketing

Campaign management

Data-driven ROI

Channel strategy

Job description

Influx is hiring a skilled marketer to drive ICP leads globally from Melbourne. You will own campaigns end to end, shaping messaging, creatives and optimization across paid, search, and emerging channels. The role offers a hybrid office setup in Cremorne, Melbourne, with growth opportunities as you prove results.

You will work with a small team and senior leadership to expand channels, improve ROI, and extend campaigns to new products as they launch.