Global B2B Marketing Lead — End-to-End Campaigns (Hybrid)

Influx Services; Melbourne; Hybrid; AUD 90,000 - 130,000; Full time

Job summary

Influx, a Melbourne-based AI-powered customer support leader, is hiring a talented marketer to drive ICP leads globally. You will own campaigns end to end across paid, search, LLMs and beyond, and you’ll scale what works while driving down cost per qualified lead.

Work in our Melbourne head office in Cremorne with two other marketers and the leadership team; this is a hybrid role requiring 3–4 days on-site per week.

Qualifications

• Proven experience generating leads and revenue via distribution channels.
• Proven experience working in B2B marketing and communicating to multiple buyers.
• End-to-end campaign experience across multiple channels.
• Extremely comfortable with data models, attribution and proving ROI.

Responsibilities

• Own campaigns end to end, from idea and message to creative and launch.
• Know the lead gen math: volume, conversion and cost per qualified lead.
• Lead and develop team members and build repeatable growth systems.
• Own budget and prove the return on it.

Skills

Campaign management

Lead generation

B2B marketing

Data-driven ROI

Cross-functional collaboration

Job description

Influx, a Melbourne-based AI-powered customer support leader, is hiring a talented marketer to drive ICP leads globally. You will own campaigns end to end across paid, search, LLMs and beyond, and you’ll scale what works while driving down cost per qualified lead.

Work in our Melbourne head office in Cremorne with two other marketers and the leadership team; this is a hybrid role requiring 3–4 days on-site per week.