Senior Marketing Manager

Gybe Consulting; Brisbane; Hybrid; AUD 140,000 - 190,000; Full time

Benefits offered by this job

Hybrid working

WFH Tuesdays

Flexible start/finish times

Job summary

Professionals Group Australia is seeking a Senior Marketing Manager to bring structure to a fast-moving, high-profile function. You will own end-to-end delivery of priority projects, from briefing through to launch and reporting, while acting as brand custodian across a national network.

You'll lead a small marketing team, partner with leadership and creative teams, drive digital lead generation across paid media and content, and help shape the new brand post-rebrand with flexibility in hybrid

Qualifications

• Proven experience owning end-to-end marketing project delivery.
• Strong brand governance and consistency with fast solutions.
• Confident briefing and guiding creative teams and agencies.
• Solid understanding of digital marketing and lead gen.

Responsibilities

• Own end-to-end delivery of priority marketing projects from brief to launch.
• Lead brand governance across a multi-site network.
• Drive national campaigns and digital lead generation.
• Direct and maximise output from in-house and embedded agencies.
• Mentor Marketing Manager and participate in planning and budgeting.

Skills

Marketing project management

Brand governance

Digital lead generation

Team leadership

Client-service mindset

Job description

Senior Marketing Manager, bring structure to a fast-moving, high-profile marketing function

Professionals Group Australia is bringing more project management rigour to its marketing function following a long-serving marketer's departure. The network has just come through a major brand transformation and is investing heavily in its marketing function to match, this is a genuine chance to help shape what comes next, while keeping pace with a genuinely high-volume, service-driven business.

The impact

In your first 6-12 months, you'll:

• Build the briefing, approval and reporting rhythms that turn a reactive, always-on workload into a well-run, visible pipeline
• Bring genuine project management structure to a marketing function servicing a large national network
• Establish yourself as a trusted partner to leadership and the creative team, protecting a brand fresh off a major national rebrand

What you'll do

• Own end-to-end delivery of priority marketing projects and campaigns, from brief through to launch and reporting
• Act as brand custodian, leading governance and approvals across a large, multi-site network
• Drive national campaigns and digital lead generation across paid media, social and content
• Brief, direct and get the best out of an in-house creative team and embedded agency partners
• Bring a strong client-service mindset to a member-facing, franchise-style business
• Lead and develop a Marketing Manager, and contribute to annual planning, budgets and platforms

What you need (must-haves)

• Proven experience owning marketing project delivery end-to-end, briefing, timelines, approvals and reporting
• Strong brand management and governance experience, balancing consistency with fast, practical solutions
• Confidence briefing, directing and getting the best out of creative teams and agencies
• Solid understanding of digital marketing and lead generation, including paid media, social and conversion
• Comfortable in a high-volume, fast-paced, client-service environment (membership, franchise, multi-site or agency backgrounds all transfer well)

Nice to have

• A background that spans both agency and client-side marketing
• Experience in real estate, franchise or membership-based businesses

Research shows strong candidates often hold back unless they tick every box. Please don't, if you meet most of the must-haves, we'd love to hear from you.

Who you'll work with

You’ll report to the CEO and work closely with a Creative Director and their team of 4 designers, a MarketingExecutive who reports to you, and embedded media and digital agency partners.

About Professionals Group Australia

Founded in 1976, Professionals is a real estate membership group with 130 offices across Australia and 45 across New Zealand. Each office is independently owned but backed by shared standards, training and marketing support across the network, built on the idea that consistent care and results matter more than any single office's size.

Why join us

• Salary benchmarked to market for a senior marketing leadership role, range shared at first call
• Hybrid working, office based at Woolloongabba, WFH Tuesdays, with genuine flexibility around start and finish times
• Real autonomy: build the systems and ways of working, don't just inherit them
• Join at a pivotal moment, right after a major national rebrand, with real investment behind the brand and the team

We move quickly and will keep you posted at every step. Need an adjustment to take part in our process? Just ask.