Marketing Executive

Franquettecreperie; Bowral; Vor Ort; AUD 80.000 - 90.000; Vollzeit

Benefits dieser Stelle

Owner support

Multiple brands

Growth opportunities

Zusammenfassung

Franquette Group in Bowral NSW seeks a dedicated marketing professional to own end-to-end campaigns for Lucette, Franquette Crêperie, and upcoming concepts. You will collaborate with the Owners to plan ahead, create social content, and manage paid, email, and web channels while preserving each venue’s personality.

You’ll spend time in venues, capture content, and lead Meta/TikTok advertising within budget, ensuring listings and profiles stay current and events are promoted with enough lead time.

Qualifikationen

• 2–4 years’ marketing experience in a marketing executive or campaign role (essential).
• A planner. You prepare campaigns and content well in advance and follow through without being chased.
• Strong writing and a good visual eye, adaptable to different brand voices and confident with phone photo and video.
• Practical Meta advertising and TikTok experience, including reading and acting on performance data.
• Confidence with Canva, social scheduling, email marketing and website CMS tools.
• Hospitality, food, retail or lifestyle experience (preferred).
• Tertiary qualification in Marketing, Communications or a related field (desirable).
• Full working rights in Australia.

Aufgaben

• Own marketing end-to-end across Lucette, Franquette Crêperie and two new concepts.
• Plan campaigns and marketing calendars confirmed with Owners a quarter ahead.
• Prepare social schedules monthly and EDMs on a planned send schedule.
• Create and publish social content in each venue’s tone of voice, including launching a TikTok presence.
• Capture lo-fi photo/video in venues and coordinate pro shoots when required.
• Manage Meta advertising within budget with weekly performance reviews.
• Keep websites and Google Business Profiles current; liaise with external social agency for Lucette.
• Drive enquiries, bookings, events and collaborations with lead time.
• Monitor guest reviews and provide monthly marketing updates to Owners.

Kenntnisse

Campaign planning

Content creation

Social media management

Copywriting

Video production

Performance analytics

Ausbildung

Marketing degree

Tools

Canva

Social scheduling

Email marketing

Website CMS tools

Meta advertising

TikTok advertising

Jobbeschreibung

Franquette Group | Marketing | Bowral NSW | Full-time | Monday to Friday

As our dedicated marketing role, you’ll own marketing end-to-end across Lucette, Franquette Crêperie and two new hospitality concepts coming soon. You’ll work closely with the Owners, plan campaigns well ahead, and deliver across social, paid, email, web and in-venue channels.

You’ll spend regular time in each venue, capturing content and staying across what’s happening, and you’ll protect each venue’s distinct personality in everything that goes out.

Develop campaign strategy and a marketing calendar for each venue, confirmed with the Owners a quarter ahead

Prepare social schedules monthly and EDMs on a planned send schedule, submitted in advance for approval

Create and publish social content in each venue’s tone of voice, including launching a TikTok presence

Capture lo-fi photo and video in the venues, and coordinate professional shoots when required

Manage Meta advertising within budget, with consistent UTM tracking and weekly performance reviews

Keep websites, Google Business Profiles and listings current, and act as day-to-day contact for external social agency on Lucette

Drive enquiries and bookings, and promote events, collaborations and venue launches with enough lead time

Monitor guest reviews, provide a monthly marketing update to the Owners, and provide planned reservations cover during leave

2–4 years’ marketing experience in a marketing executive or campaign role (essential)

A planner. You prepare campaigns and content well in advance and follow through without being chased

Strong writing and a good visual eye, adaptable to different brand voices and confident with phone photo and video

Practical Meta advertising and TikTok experience, including reading and acting on performance data

Confidence with Canva, social scheduling, email marketing and website CMS tools

Hospitality, food, retail or lifestyle experience (preferred)

Tertiary qualification in Marketing, Communications or a related field (desirable)

Full working rights in Australia

Full-time, 38 hours per week, Monday to Friday, with occasional event and launch work by agreement

$80,000–$90,000 base salary plus superannuation

Based at our Bowral head office, with regular time across the venues

“La bonne franquette” means a simple, friendly meal and an informal get-together. That’s the feeling behind every one of our venues, each with its own personality and all sharing the same warm, French hospitality.

If you love food, care about getting the detail right and want to see your work show up in full dining rooms, you’ll fit right in.

You’ll also enjoy:

• A dedicated role with real ownership and close support from the Owners


• Four distinct venue brands to work across, each with its own audience


• The chance to grow with the group as it expands