Marketing Specialist

Petherton Hospitality Pty Ltd; Toowoomba Regional; On-site; AUD 75,000 - 95,000; Full time

Job summary

Petherton Hospitality Pty Ltd in Toowoomba is seeking a proactive Marketing Specialist to lead integrated strategies across our growing portfolio of restaurants and deli concepts. You will translate business goals into measurable campaigns, strengthening brand position and driving audience growth.

Working with ownership and senior management, you will manage digital marketing, events, partnerships and creative production, analyse performance data, and optimise programs to deliver sustainable

Qualifications

• Experience developing and evaluating marketing strategies with measurable outcomes.
• Strong understanding of brand positioning and audience acquisition.
• Proven ability to manage multi-channel campaigns (digital, social, events).

Responsibilities

• Develop, implement and evaluate integrated marketing strategies across venues.
• Lead brand development and creative direction for multiple brands.
• Plan digital campaigns across social media, websites and email.
• Analyse market data to inform strategy and report findings to leadership.
• Collaborate with ownership and senior management on growth initiatives.

Skills

Marketing strategy

Brand development

Digital marketing

Analytics

Education

Marketing/ Communications/ Business degree

Job description

Petherton Hospitality Pty Ltd – Toowoomba QLD

Marketing Specialist - Full-Time Position

Petherton Hospitality Group is a growing hospitality business with a portfolio of established restaurants and premium dining experiences and events across Toowoomba. With ambitious plans for future expansion, we are entering an exciting phase of growth.

We are seeking an experienced and commercially minded Marketing Specialist to lead the development, implementation and evaluation of marketing strategies across our existing venues, upcoming business ventures and expanding portfolio.

This is an opportunity to play an integral role in shaping the direction of a growing hospitality group. Working closely with ownership and senior management, you will combine strategic thinking, creative direction, market insights and data-driven decision-making to strengthen our brands, attract new audiences and drive sustainable business growth.

About the Role

As Marketing Specialist, you will be responsible for developing and executing integrated marketing strategies that support the group's commercial objectives, brand positioning and future expansion.

The role spans a diverse portfolio of hospitality businesses. You will take ownership of marketing initiatives from research and strategic planning through to campaign development, implementation, performance analysis and ongoing optimisation.

With significant opportunities for growth, this position requires someone who can identify new market opportunities, develop effective marketing programs and translate business objectives into measurable outcomes.

Key Responsibilities

Marketing Strategy & Business Growth

Develop, implement and evaluate comprehensive marketing strategies aligned with the group's business objectives, growth plans and commercial priorities.

Advise ownership and senior management on marketing opportunities, brand positioning, customer acquisition, promotional strategies and business development initiatives.

Develop marketing objectives, policies and programs to strengthen market presence, increase brand awareness and support revenue growth.

Plan and coordinate marketing strategies for new hospitality ventures, including the launch and ongoing promotion of four planned deli locations.

Identify opportunities for market expansion, customer engagement, strategic partnerships and new revenue streams.

Provide strategic recommendations regarding service offerings, pricing considerations, promotional activities and distribution channels.

Undertake and coordinate market research to assess consumer preferences, dining trends, customer behaviour and emerging hospitality opportunities.

Analyse market characteristics, competitor activity and potential demand to inform marketing strategies and future business decisions.

Identify target audiences and develop customer segmentation strategies for the group's restaurants, deli concepts and events.

Collect, analyse and interpret marketing performance data, customer insights and market trends to identify opportunities for improvement and growth.

Prepare marketing reports, performance evaluations and strategic recommendations for senior management.

Brand Development & Creative Direction

Develop and maintain distinctive brand positioning and consistent marketing communications across the group's hospitality portfolio.

Lead the strategic direction of marketing campaigns, visual communications, storytelling and promotional initiatives.

Oversee the production of marketing collateral, including photography, videography, graphic design, advertising materials, menus, digital content and branded communications.

Develop marketing strategies for new venue openings, seasonal campaigns, product launches and customer engagement initiatives.

Collaborate with internal teams, creative suppliers and external partners to ensure marketing activities reflect the group's premium positioning and commercial objectives.

Digital Marketing & Advertising

Plan, implement and optimise integrated marketing campaigns across social media, search engines, websites, email, digital advertising and traditional media.

Develop paid advertising strategies focused on brand awareness, customer acquisition, venue visitation, event enquiries and measurable return on investment.

Oversee social media and content strategies across the group's hospitality brands.

Evaluate website performance, digital customer journeys and online engagement, recommending improvements to search visibility, conversion and customer experience.

Develop targeted marketing initiatives using customer insights, audience segmentation and campaign performance data.

Monitor marketing expenditure, assess campaign effectiveness and recommend budget allocations to maximise commercial outcomes.

Events, Partnerships & Experiences

Develop and implement marketing strategies to promote existing events and support the expansion of the group's premium events offering.

Identify opportunities for new events, brand experiences, collaborations and partnerships that strengthen customer engagement and create additional revenue opportunities.

Plan and execute marketing campaigns for private dining experiences, corporate functions, special events, venue activations and seasonal initiatives.

Collaborate with event teams, venue management and external stakeholders to align marketing strategies with event objectives and target audiences.

Evaluate event marketing performance, audience engagement and commercial outcomes to inform future initiatives.

Marketing Operations & Stakeholder Management

Manage marketing projects from initial planning through to delivery, ensuring activities are completed within approved budgets and timeframes.

Coordinate external agencies, designers, photographers, media suppliers and other marketing partners.

Work collaboratively with ownership, venue managers and operational teams to align marketing initiatives with business priorities.

Establish reporting processes, monitor key performance indicators and provide regular updates on marketing effectiveness.

Continuously review marketing opportunities, emerging technologies and industry developments to improve marketing performance and support long-term growth.

About You

We are looking for a proactive, commercially focused marketing professional who combines strategic expertise with creative thinking and strong execution capabilities.

The successful candidate will demonstrate:

A relevant qualification in Marketing, Communications, Business or a related discipline.

Demonstrated experience developing, implementing and evaluating marketing strategies that deliver measurable business outcomes.

Strong understanding of brand development, market positioning, consumer behaviour and customer acquisition strategies.

Experience conducting market research, analysing marketing data and identifying commercial growth opportunities.

Proven capability in digital marketing, paid advertising, social media strategy and integrated campaign management.

Excellent communication, stakeholder management and project coordination skills.

Experience managing creative production, marketing budgets, external suppliers and multiple concurrent projects.

Strong analytical skills with the ability to interpret performance data and provide commercially focused recommendations.

Experience with marketing platforms, advertising tools, content management systems and customer relationship management systems.

An ability to work both independently and collaboratively within a growing, multi-brand business.

Experience in hospitality, lifestyle, premium consumer brands, events or multi-location businesses will be highly regarded.

Why Join Petherton Hospitality Group?

This is more than an opportunity to manage marketing campaigns. It is a chance to contribute to the future direction of an ambitious hospitality group.

With established restaurants, four new deli locations in development and an expanding vision for premium events and experiences, the business offers a diverse and evolving marketing environment.

You will work closely with business leadership, contribute to strategic decisions and play a meaningful role in building brands, launching new ventures and developing opportunities for long-term growth.

We value initiative, innovation, commercial thinking and people who are motivated to turn ideas into results.

If you are a strategic marketer who thrives on creativity, business development and the opportunity to make a genuine impact, we would love to hear from you.