Group Marketing Manager

People Power Consulting; Melbourne; On-site; AUD 100,000 - 120,000; Full time

Benefits offered by this job

Staff benefits across Gradi GroupVenus

Job summary

Gradi Group is seeking a senior Group Marketing Manager to lead marketing across its multi-venue hospitality brands in Brunswick East, VIC. You will own the group calendar, campaigns, CRM strategy and budget, delivering measurable growth across restaurants, venues, product and online channels.

This senior, hands-on role requires balancing brand development with commercial outcomes, coordinating with senior leadership and venue teams to drive bookings and revenue.

Qualifications

• 5+ years marketing experience with responsibility for strategy, campaigns and delivery.
• Experience managing marketing across multiple venues, locations, brands or business units.
• Experience within hospitality, restaurants, food, FMCG, retail or multi-site consumer business.
• Demonstrated campaign ownership from objective to measurable result.
• Strong experience with CRM, database and email marketing.

Responsibilities

• Own and manage the Group marketing calendar across venues, brands and business channels.
• Develop and deliver campaigns around clear commercial objectives and key trading periods.
• Plan seasonal promotions, venue launches, local-area marketing, events and brand activations.
• Partner with venue managers and leadership to increase bookings, visitation, customer frequency and revenue.
• Own and develop CRM, database and email marketing, including segmentation and retention activity.
• Brief and direct designers, photographers, videographers, agencies and content creators.
• Guide social media, digital, content and creative activity while maintaining brand standards.
• Support paid campaigns with offers, assets, landing pages and tracking.
• Monitor marketing budgets and campaign performance.
• Use data to decide what to continue, improve or stop.
• Support marketing across Gradi’s restaurant, wholesale, product and online channels.

Skills

CRM & email marketing

Multi-venue marketing

Campaign management

Budget management

Data analysis & performance tracking

Vendor/creative brief management

Hospitality/consumer brands experience

Tools

SevenRooms

Klaviyo

Mailchimp

Job description

Group Marketing Manager – Multi-Venue Hospitality

Gradi Group | Brunswick East VIC
Full-time | $100,000 – $120,000 exclusive of superannuation

Lead marketing across multiple Gradi Group hospitality brands and venues, owning the campaign calendar, CRM strategy and commercial marketing activity to drive measurable growth.

Gradi Group is an established hospitality group with a diverse portfolio spanning restaurants, hospitality venues, food production, wholesale and online channels.

With multiple brands, venues and customer touchpoints across the Group, we are looking for an experienced Group Marketing Manager to bring structure, consistency and commercial focus to how we plan, deliver and measure our marketing.

About the Role

This is a senior, hands‑on marketing role with responsibility for the Group marketing calendar, campaigns, CRM activity, budget and performance reporting.

Working closely with senior leadership and venue teams, you will turn commercial priorities into well‑planned marketing activity across multiple brands and locations.

We are looking for someone who has already managed marketing across multiple venues, locations or consumer brands and understands how to balance brand development with measurable commercial outcomes.

This is not primarily a graphic design, social media or single‑channel digital marketing role.
You will help set the direction for these functions, coordinate their delivery and ensure they support the wider marketing strategy.

Key Responsibilities

• Own and manage the Group marketing calendar across venues, brands and business channels

• Develop and deliver campaigns around clear commercial objectives and key trading periods

• Plan seasonal promotions, venue launches, local‑area marketing, events and brand activations

• Partner with venue managers and leadership to increase bookings, visitation, customer frequency and revenue

• Own and develop CRM, database and email marketing, including segmentation and customer retention activity

• Brief and direct designers, photographers, videographers, agencies and content creators

• Guide social media, digital, content and creative activity while maintaining consistent brand standards

• Support paid campaigns with appropriate offers, assets, landing pages and tracking

• Monitor marketing budgets and campaign performance

• Use booking, CRM, website and campaign data to understand what should be continued, improved or stopped

• Support marketing across Gradi’s restaurant, wholesale, product and online channels

About You

You are an experienced marketer who is comfortable taking ownership across multiple brands, venues and priorities.

You will ideally bring:

• 5+ years’ marketing experience with demonstrated responsibility for strategy, campaigns and delivery

• Proven experience managing marketing across multiple venues, locations, brands or business units

• Experience within hospitality, restaurants, food, FMCG, retail, events or another multi‑site consumer business

• Demonstrated campaign ownership from commercial objective through to measurable result

• Strong experience with CRM, database and email marketing

• Experience with platforms such as SevenRooms, Klaviyo, Mailchimp or similar

• Confidence interpreting performance data across Meta, Google Analytics, CRM and booking systems

• Experience managing marketing budgets and competing priorities

• Experience briefing and directing creative partners rather than only producing marketing assets yourself

• Strong planning, stakeholder management and commercial judgement

• Confidence working autonomously and taking ownership of outcomes

Experience across local‑area marketing, venue openings, wholesale/B2B, e‑commerce, loyalty programs, PR or brand partnerships will be highly regarded.

Why Join Us?

• Take ownership of marketing across an established hospitality group

• Work across restaurants, hospitality, food production, wholesale and online channels

• Influence strategy across multiple consumer‑facing brands and venues

• Work directly with senior leadership and operational teams

• Help shape a more structured, measurable and commercially focused marketing function

• $100,000 – $120,000 + superannuation, depending on experience

• Staff benefits across Gradi Group venues

• Long‑term career opportunities within a growing hospitality business

If you have experience owning marketing across multiple venues or consumer brands, can balance strategy with hands‑on execution and are comfortable being accountable for commercial outcomes, we would love to hear from you.

Applicants must be eligible to work in Australia.

Please note that due to the volume of applications we may receive, only shortlisted candidates will be contacted.

CHI MANGIA BENE, VIVE BENE
WHO EATS WELL, LIVES WELL