Marketing Automation Lead — Salesforce MC Expert

WWF International

Melbourne

Hybrid

AUD 110,000 - 150,000

Full time

9 days ago

Get a reply from this employer

Your resume and cover letter, tailored to exactly what they’re hiring for.

Get past ATS filters

Benefits offered by this job

9 Day Fortnight trial

Hybrid location Melbourne/Sydney

Job summary

WWF-Australia is seeking a Marketing Automation Lead to administer Salesforce Marketing Cloud and oversee governance, delivery and continuous improvement of the marketing automation program. You will lead EDM/SMS campaigns, automated journeys and ensure compliant, high-quality supporter communications to drive engagement and revenue.

The role offers workplace flexibility with a 9 Day Fortnight trial, and a hybrid location in Melbourne (open to Sydney).

Qualifications

Experience administering Salesforce Marketing Cloud.
Experience leading end-to-end EDM/SMS campaigns.
Strong problem solving and stakeholder influence.

Responsibilities

Administer the Salesforce Marketing Cloud platform, setting platform priorities and implementing measures to improve platform performance, governance and compliance.
Lead stakeholders to design EDM/SMS campaigns and automated journeys that drive supporter engagement, conversion, revenue and retention.
Decide audiences for EDM and SMS campaigns within agreed lifecycle and contact management principles to balance campaign objectives with supporter experience, consent and deliverability.
Build, test and deploy EDM/SMS campaigns and automated journeys, undertaking EDM design and content production where required and ensuring compliance with brand, editorial, accessibility and quality standards.