Marketing Automation Lead — Hybrid & Data-Driven Campaigns

Saints; Victoria; Hybrid; AUD 90,000 - 130,000; Full time

Benefits offered by this job

Hybrid work 2 days WFH

Tickets to Saints home games

Free parking onsite

Wellbeing days

Parental leave

Discounted memberships

New Balance products discount

Linen House product pricing

Job summary

Saints is seeking a Marketing Communications & Automation Lead to strengthen engagement with members and fans by delivering timely communications and supporting automated journeys. You will manage targeted audiences in Salesforce Marketing Cloud and coordinate cross-functional briefs to ensure accurate, on-brand delivery.

The role offers hybrid working with two work-from-home days weekly and a focus on high-performance communications across a dynamic, sports-focused environment.

Qualifications

• Three years of marketing experience including customer or member communications via email and SMS.
• Hands-on experience with Salesforce Marketing Cloud or similar platforms.
• Experience with audience segmentation and data-driven communications.
• Ability to coordinate multiple deadlines while maintaining attention to detail.
• Campaign testing, QA processes and performance reporting experience.
• Strong written communication aligned with brand guidelines.

Responsibilities

• Coordinate and deliver membership email and SMS communications on schedule.
• Execute promotional communications with internal Marketing and Consumer teams.
• Collaborate cross-functionally to tailor on-brand communications for priority audiences.
• Build and manage targeted audiences in Salesforce Marketing Cloud for retargeting.
• Coordinate briefs, approvals, testing and QA for accurate delivery.
• Support creation and optimization of automated customer journeys and personalisation.
• Monitor journey performance, deliverability and engagement; identify improvement opportunities.
• Maintain audience consent and privacy compliance across automated communications.

Skills

Highly organised

Execution-focused

Collaborative

Detail-oriented

Analytical

Adaptable

Education

Tertiary qualification in Marketing or related

Tools

Salesforce Marketing Cloud

Salesforce CRM

Job description

Saints is seeking a Marketing Communications & Automation Lead to strengthen engagement with members and fans by delivering timely communications and supporting automated journeys. You will manage targeted audiences in Salesforce Marketing Cloud and coordinate cross-functional briefs to ensure accurate, on-brand delivery.

The role offers hybrid working with two work-from-home days weekly and a focus on high-performance communications across a dynamic, sports-focused environment.