Salesforce Marketing Cloud Architect - Automation

Salt; Melbourne; Híbrido; AUD 90.000 - 130.000; Jornada completa

Descripción de la vacante

Salt is seeking a Salesforce Automation Specialist to own and optimize our Marketing Cloud capability from Melbourne in a hybrid setup. You will design automated customer journeys, segment audiences, and use data to boost engagement and conversions across email and SMS.

You’ll work with CRM, Data and Marketing teams to align journeys with business goals, lead testing initiatives, and connect multiple platforms.

Formación

• Hands-on experience with Salesforce Marketing Cloud.
• Experience with Journey Builder, Automation Studio and Email Studio.
• Strong understanding of CRM, audience segmentation and personalisation.
• Experience using data and insights to optimise marketing performance.
• Solid understanding of A/B testing and optimisation frameworks.
• Experience managing multiple campaigns and stakeholders.
• Strong communication across Marketing, CRM, Data and Digital teams.
• Exposure to tools such as Google Analytics, Google Ads, Meta Ads Manager and SEO.

Responsabilidades

• Own and optimise Salesforce Marketing Cloud, including Journey Builder, Automation Studio and Email Studio.
• Design and build automated, data driven customer journeys based on lifecycle and behavioural triggers.
• Develop segmentation and personalisation strategies to improve engagement and conversion.
• Build and manage email workflows and nurture programs.
• Partner with CRM and data teams to improve data quality, tracking and audience insights.
• Help connect CRM, website, paid media and Salesforce automation platforms.
• Lead A/B testing and experimentation across email, landing pages and forms.
• Identify friction points across customer journeys and improve digital conversion pathways.
• Work closely with Marketing, Content, CRM and Data teams to deliver targeted, technically sound campaigns.

Conocimientos

Salesforce Marketing Cloud

CRM & segmentation

A/B testing

Stakeholder management

Data-driven marketing

Communication skills

Herramientas

Journey Builder

Automation Studio

Email Studio

Google Analytics

Google Ads

Meta Ads Manager

SEO

Descripción del empleo

Salt is seeking a Salesforce Automation Specialist to own and optimize our Marketing Cloud capability from Melbourne in a hybrid setup. You will design automated customer journeys, segment audiences, and use data to boost engagement and conversions across email and SMS.

You’ll work with CRM, Data and Marketing teams to align journeys with business goals, lead testing initiatives, and connect multiple platforms.