Marketing Automation Lead

WWF-Australia; Sydney; On-site; AUD 120,000 - 160,000; Full time

Job summary

WWF-Australia is seeking a Marketing Automation Lead to administer Salesforce Marketing Cloud and drive reliable, compliant supporter communications. You will lead the delivery and optimisation of EDM and SMS campaigns, automation and personalisation to improve engagement and revenue.

Join a values-driven, diverse global network and help deliver climate and nature-positive outcomes across Australia and the Asia-Pacific region.

Qualifications

• Experience designing and delivering EDM/SMS campaigns and automated journeys.
• Ability to lead end-to-end production of large-scale campaigns with QA and compliance.

Responsibilities

• Administer Salesforce Marketing Cloud and govern platform usage.
• Lead design and delivery of EDM/SMS campaigns and automated journeys.
• Define audiences for campaigns within lifecycle principles.
• Ensure campaigns comply with brand, accessibility and quality standards.

Skills

Campaign design

Stakeholder leadership

Data segmentation

Governance & compliance

Problem solving

Tools

Salesforce Marketing Cloud

Job description

• Workplace flexibility including org wide 9 Day Fortnight trial
• Location: Melbourne preferred, open to Sydney
• Ongoing, Full Time role
• Join a diverse global network working for people and planet across 100 countries
• Work in a high performing, values-driven organisation

About Us

WWF-Australia is an award-winning and innovative organisation determined to do things differently. We use our superpowers to partner in delivering nature-positive solutions, empowering communities, and halting climate change - in Australia, the Asia-Pacific region, the Southern Hemisphere and globally. We are a values-driven organisation with a diverse global network of local organisations working in 100 countries. We work as a catalyst with communities, First Nations, governments, businesses, innovators, and philanthropists towards our global mission: to build a world where people live and prosper in harmony with nature.

About the Role

The Marketing Automation Lead administers Salesforce Marketing Cloud and leads the effective operation, governance and continuous improvement of WWF-Australia's marketing automation platform to enable reliable, compliant and effective supporter communications.

The role provides technical leadership for the delivery and optimisation of EDM and SMS campaigns, automation and personalisation to improve supporter engagement, retention and revenue.

Key Accountabilities (Refer to Job Description for full list of Key Accountabilities)

• Administer the Salesforce Marketing Cloud platform, setting platform priorities and implementing measures to improve platform performance, governance and compliance.
• Lead stakeholders to design EDM/SMS campaigns and automated journeys that drive supporter engagement, conversion, revenue and retention.
• Decide audiences for EDM and SMS campaigns within agreed lifecycle and contact management principles to balance campaign objectives with supporter experience, consent and deliverability.
• Build, test and deploy EDM/SMS campaigns and automated journeys, undertaking EDM design and content production where required and ensuring compliance with brand, editorial, accessibility and quality standards.

Skills, Knowledge and Experience (Refer to Job Description for full list of Selection Criteria)

• Demonstrated experience administering Salesforce Marketing Cloud, including platform governance, automation and personalised journeys, and prioritising platform improvements and stakeholder needs.
• Demonstrated experience leading end-to-end production of large-scale EDM and SMS campaigns, including design/build, quality assurance and compliance with brand, privacy and anti-spam requirements.
• High-level critical thinking and problem solving skills, including the ability to identify complex problems, evaluate alternative solutions and make recommendations based on evidence.
• Proven ability to lead and influence stakeholders across teams, including balancing competing requests and keeping delivery on track.

Our Commitment to Diversity: WWF values diversity and is building a workforce that reflects the community we serve. WWF is an equal opportunity employer and Aboriginal & Torres Strait Islander peoples, people from culturally & linguistically diverse (CALD) backgrounds, sexuality and gender diverse (LGBTQIA+) community members, and people living with disabilities are encouraged to apply.

Our Commitment to Safeguarding: WWF-Australia is committed to acting with respect and upholding the human rights, welfare and dignity of all persons we employ, engage with or who are affected by our activities and work, with special regard for vulnerable individuals and children.

As part of your employment, you will be required to undergo background checks relevant to your position (eg. Police Checks, Working with Children Checks, Reference Checks), abide by our safeguarding policies, and sign our Safeguarding Code of Conduct.

Note that applicants require current unlimited working rights in Australia to be eligible for this role.

Closing Date: 11:59PM, Wed 18th November

Contact: For any questions, please contact [e-mail]