Member Engagement & Marketing Automation Lead

St Kilda Football Club; Melbourne; Hybrid; AUD 90,000 - 110,000; Full time

Benefits offered by this job

Hybrid working with 2 WFH days per wk

Aquatics facilities access at Danny F.

Membership & merchandise discounts

Free parking onsite

Pet to work Fridays

Wellbeing days

Parental leave

New Balance product discounts

Linen House pricing

Job summary

St Kilda Football Club is seeking a driven Marketing Communications & Automation Lead to strengthen engagement with Saints members and fans. You will deliver timely communications and support automated member journeys across the Club.

You will coordinate campaigns, build audiences in Salesforce Marketing Cloud, and collaborate with Brand, Marketing & Communications to ensure on-brand delivery and data-driven improvements.

Qualifications

• 3+ years of marketing experience including customer/member communications via email and SMS.
• Hands-on experience with Salesforce Marketing Cloud or similar to build, schedule and execute communications and journeys.
• Experience with audience segmentation, customer data and targeted communications.
• Proven ability to coordinate multiple communications and deadlines with strong attention to detail.
• Experience with campaign testing, QA and performance reporting to improve engagement.
• Strong written communications skills aligned with brand requirements.
• Desirable: tertiary qualification in Marketing/Communications or related discipline.
• Desirable: experience with Salesforce CRM and marketing automation personalization.
• Desirable: experience in membership, sport, entertainment or member-focused industry.
• Desirable: Working with Children Check or willingness to obtain one.

Responsibilities

• Coordinate and deliver membership email and SMS communications, ensuring content is accurate, approved and delivered on schedule.
• Execute promotional communications in consultation with internal Marketing and Consumer teams supporting membership acquisition, ticketing and merchandise.
• Work cross-functionally to deliver on-brand communications tailored to priority audiences using customer data and insights.
• Build and manage targeted audiences in Salesforce Marketing Cloud to support retargeting and campaign optimisation.
• Coordinate communication briefs, approvals, testing and QA to support accurate delivery.
• Support the build, deployment and optimisation of automated customer journeys, workflows and personalised communications.
• Monitor journey performance, deliverability and engagement, identifying issues and opportunities to improve results.
• Maintain audience, consent and opt-in requirements across automated communications, escalating privacy or data concerns as needed.

Skills

Marketing communications

Salesforce Marketing Cloud

Audience segmentation

Campaign testing

Written communication

Attention to detail

Analytical mindset

Education

Marketing/Communications degree

Tools

Salesforce CRM

Job description

St Kilda Football Club is seeking a driven Marketing Communications & Automation Lead to strengthen engagement with Saints members and fans. You will deliver timely communications and support automated member journeys across the Club.

You will coordinate campaigns, build audiences in Salesforce Marketing Cloud, and collaborate with Brand, Marketing & Communications to ensure on-brand delivery and data-driven improvements.