Membership Marketing & Automation Lead

AFL; Melbourne; Hybrid; AUD 90,000 - 130,000; Full time

Benefits offered by this job

Hybrid working: 2 WFH days per week

On-site team days Tuesdays andThursays

Free gym access at Danny FrawleyCentre

General admission tickets to Saints’ 홈

Free parking on-site

Wellbeing days

Parental leave

Discounted Saints memberships and MER

New Balance product discounts

Linen House pricing

Job summary

St Kilda Football Club is seeking a driven Marketing Communications & Automation Lead to join our Brand, Marketing & Communications Team, strengthening engagement with Saints members and fans through timely communications and automated customer journeys. The role focuses on coordinating membership emails and SMS, building audience segments in Salesforce Marketing Cloud, and delivering on-brand campaigns.

Hybrid work arrangement with on-site attendance on team days, and a passion for

Qualifications

• 3+ years in marketing or member communications.
• Experience with Salesforce Marketing Cloud.
• Experience with audience segmentation and data-driven campaigns.
• Strong written communication and editing skills.
• Bachelor's degree in Marketing/Communications (desirable).

Responsibilities

• Coordinate and deliver membership email and SMS communications, ensuring content is accurate, approved and delivered to schedule.
• Execute promotional communications in consultation with internal Marketing and Consumer teams, supporting membership acquisition, ticketing and merchandise activity.
• Work cross-functionally to deliver on-brand communications tailored to priority audiences, using available customer data and insights.
• Build and manage targeted audiences in Salesforce Marketing Cloud to support effective retargeting and campaign optimisation.
• Coordinate communication briefs, approvals, testing and quality assurance to support accurate delivery.
• Support the build, deployment and optimisation of automated customer journeys, workflows and personalised communications.
• Monitor journey performance, deliverability and engagement, identifying issues and opportunities to improve results.
• Maintain audience, consent and opt-in requirements across automated communications, escalating privacy or data concerns where needed.

Skills

Project coordination

Campaign execution

Audience segmentation

Stakeholder collaboration

Analytical mindset

Education

Bachelor's degree in Marketing/Communications

Tools

Salesforce Marketing Cloud

Salesforce CRM

Customer journey tooling

Job description

St Kilda Football Club is seeking a driven Marketing Communications & Automation Lead to join our Brand, Marketing & Communications Team, strengthening engagement with Saints members and fans through timely communications and automated customer journeys. The role focuses on coordinating membership emails and SMS, building audience segments in Salesforce Marketing Cloud, and delivering on-brand campaigns.

Hybrid work arrangement with on-site attendance on team days, and a passion for