Marketing Automation & Campaign Manager

Peninsula Australia; Sydney; Presencial; AUD 120.000 - 150.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Performance bonus

Enhanced leave (up to 31 days after 5+

Profit sharing

Education assistance

Health & wellness vouchers

Social club events

Descripción de la vacante

Peninsula Australia is seeking an experienced Marketing Automation & Campaigns Manager to lead our marketing automation initiatives across the customer lifecycle. You will collaborate with stakeholders to design and deliver targeted monthly campaigns that improve pipeline performance and showcase clear ROI.

You will manage the MA platform end-to-end, lead two specialists, and build Salesforce dashboards to measure attribution and ROI.

Formación

• Experience leading marketing automation, multi-channel campaigns, and technical teams.
• Deep expertise in major MA platforms and Salesforce, troubleshoot workflows and data architecture.
• Strong analytical capabilities to evaluate lead attribution, reporting requirements, and pipeline growth.
• Excellent stakeholder management bridging Marketing, Sales and IT.
• Detail-oriented self-starter focused on accountability and data hygiene.

Responsabilidades

• Manage the Marketing Automation Platform end-to-end, optimise lifecycle workflows, campaigns, and lead progression.
• Lead and mentor two Marketing Automation Specialists, overseeing daily workloads, EDM builds, and capacity.
• Build Salesforce dashboards and reports to track attribution, campaign ROI and funnel performance.
• Partner with Sales and IT to align campaign execution, improve lead feedback loops, and drive revenue.
• Maintain system health and data hygiene, troubleshooting, sync errors and deliverability risks.
• Execute multi-channel campaigns (email, webinars, downloads) using data-led test-and-learn practices.
• Ensure data compliance with relevant privacy regulations.

Conocimientos

Marketing automation

Lifecycle campaigns

Stakeholder management

Salesforce expertise

Data analytics

Team leadership

Herramientas

Salesforce

Marketing platforms

Descripción del empleo

At Peninsula, we’re proud to be a Great Place to Work certified company - our people stay because they are rewarded, valued, and trusted to make an impact. Backed by one of the world’s largest privately-owned business services groups, we’re a market leader in HR, Employment Relations, and Health & Safety advisory.

We support tens of thousands of businesses in the ANZ Region to thrive - giving them the tools, advice and confidence to manage their people and safety right.

We are seeking an experienced and strategic Marketing Automation & Campaigns Manager to lead our marketing automation initiatives and drive measurable impact across the customer lifecycle. You will be collaborating closely with stakeholders to design and deliver targeted monthly campaigns that enhance pipeline performance and demonstrate clear ROI.

What will your day look like?

• Manage our Marketing Automation Platform end-to-end, optimising lifecycle workflows, campaigns, and lead progression.
• Lead and mentor two Marketing Automation Specialists, overseeing daily workloads, EDM builds, and capacity.
• Build Salesforce dashboards and reports to track attribution, campaign ROI and funnel performance.
• Partner with Sales and IT to align campaign execution, improve lead feedback loops, and drive revenue.
• Maintain system health and data hygiene, troubleshooting, sync errors and deliverability risks.
• Execute multi-channel campaigns (email, webinars, downloads) utilising data-led test-and-learn practices.
• Ensure data compliance with relevant privacy regulations.

What we’re looking for:

• Demonstrated experience leading marketing automation, multi-channel campaigns, and technical teams.
• Deep expertise in major Marketing Automation Platforms and Salesforce, specifically troubleshooting workflows, sync errors, and data architecture.
• Strong analytical capabilities to evaluate lead attribution, reporting requirements, and pipeline growth.
• Excellent stakeholder management with the ability to bridge gaps between Marketing, Sales, and IT.
• A detail-oriented self-starter focused on accountability, data hygiene, and operational excellence.

Why join Peninsula:

You will be joining a global brand with local impact, offering strong career development opportunities across ANZ and beyond.

• Performance Bonus: Be rewarded for your personal results in this role.
• Enhanced Leave: Start with up to25 daysleave in your first year and earn more as your career grows—up to31 daysafter 5 years!
• Profit Sharing: Share in the success of the business with anannual bonus.
• Super Service & MVP Awards: Earn$1000and enjoy a day off as a reward for demonstrating our values.
• Career Pathways: Take your career further with a structured development path and opportunities to grow into management, training and beyond!
• Education Assistance Program: We support your professional development with ongoing education assistance.
• Bright Exchange: Access exclusive discounts on hundreds of products and services.
• Health & Wellness:Enjoy a $250 voucher, gym discounts, and more!
• Social Club:Enjoy monthly events to stay connected and have some fun along the way!

If you are an individual who thrives in providing guidance and advice, we want to hear for you.

At Peninsula, we careabout creating an inclusive workplace and celebrate diversity. We are proud to be an equal-opportunity employer.