Marketing Automation Architect — Data-Driven Member Journeys (Flexible)

Beyond Bank Australia; Melbourne; Hybrid; AUD 101,000 - 113,000; Full time

Benefits offered by this job

Work-life balance days

Volunteer days

Employee discounts

Flexible working environment

Career development

Job summary

Beyond Bank Australia seeks a Marketing Automation Specialist to elevate member engagement through hands-on use of Microsoft Customer Insights Journeys or similar platforms. You will develop automated journeys, refine segmentation, and drive data-driven campaigns across our CRM stack.

You will work with the Marketing team to translate business needs into scalable automation, ensuring accuracy and privacy while delivering measurable marketing outcomes.

Qualifications

• Experience with Microsoft Customer Insights – Journeys (or similar) and strong marketing automation, journey mapping, and data-driven engagement.
• Comfort working with CRM data, segmentation, and analytics; ability to build complex, logic-driven workflows.
• Strong attention to detail, ability to manage multiple priorities and excellent communication with stakeholders.

Responsibilities

• Design, build, and optimise multi-channel member journeys using Microsoft Customer Insights – Journeys and Data.
• Develop and maintain dynamic segmentation, lead scoring, and personalisation frameworks.
• Create automated workflows to support lifecycle marketing, onboarding, retention, and engagement.
• Deliver on lead, pipeline and revenue metrics by developing and implementing marketing campaigns to build brand awareness and generate leads.
• Collaborate with Marketing and Customer Experience teams to translate business needs into automation solutions.
• Ensure data accuracy and privacy compliance.
• Monitor campaign performance and provide actionable insights and reporting.
• Support evolution of our CRM/marketing automation roadmap.
• Maintain documentation, templates, and best practices for marketing automation processes.

Skills

Microsoft Customer Insights Journeys

CRM data modelling

Automation workflows

Stakeholder engagement

JIRA

Dynamics 365 CRM

Tools

JIRA

Dynamics 365 CRM

Job description

Beyond Bank Australia seeks a Marketing Automation Specialist to elevate member engagement through hands-on use of Microsoft Customer Insights Journeys or similar platforms. You will develop automated journeys, refine segmentation, and drive data-driven campaigns across our CRM stack.

You will work with the Marketing team to translate business needs into scalable automation, ensuring accuracy and privacy while delivering measurable marketing outcomes.