Luxury Online Shopper & Experience Architect

L'Oréal; Melbourne; Hybrid; AUD 130,000 - 180,000; Full time

Job summary

L’Oréal Australia is seeking an Online Shopper & Experience Lead to architect the digital journey for Luxe brands, reporting to the CMO.

Define and execute the strategy for our digital web and platform presence, optimise UX and merchandising, analyse performance, and drive conversions across D2C, indirect and pure players. Collaborate closely with media leads and brand teams to maximise ROI and brand equity.

Qualifications

• Demonstrated experience in digital platform or e-commerce management.
• Strong project management skills with the ability to lead cross-functional initiatives.
• Analytical mindset with proficiency in using data to drive decisions.
• Solid understanding of UX/UI principles.
• Excellent stakeholder management and communication abilities.

Responsibilities

• Define and execute local e-commerce and brand activation strategies.
• Monitor and analyse e-commerce performance metrics (sales, traffic, conversion, CAC).
• Oversee omnichannel UX & merchandising across D2C, indirect & pure players including marketplaces.
• Partner with media leads to optimise funnel and ROI on marketing investments.
• Provide data-driven recommendations for platform optimisations, campaigns and product assortment.
• Advise on budget and resource allocation to align online sales goals with brand activities.
• Research competitor activity, technologies and consumer trends to stay ahead.

Skills

Digital platform management

Project management

Data-driven decision making

UX/UI principles

Stakeholder management

Job description

L’Oréal Australia is seeking an Online Shopper & Experience Lead to architect the digital journey for Luxe brands, reporting to the CMO.

Define and execute the strategy for our digital web and platform presence, optimise UX and merchandising, analyse performance, and drive conversions across D2C, indirect and pure players. Collaborate closely with media leads and brand teams to maximise ROI and brand equity.