Growth-Focused Digital Marketing & E‑Commerce Lead

Allura Partners; Sydney; On-site; AUD 150,000 - 190,000; Full time

Benefits offered by this job

Competitive salary

Exposure to global suppliers

Flexible work policies

Job summary

Allura Partners in Sydney is seeking a Digital Marketing & E-commerce Manager to own the brand's digital ecosystem across 5 websites, driving traffic, conversions and revenue.

You will manage paid social, search, programmatic and affiliate channels, lead CRM and loyalty programs (Klaviyo preferred), and optimise the promotional calendar with cross‑functional teams.

This high-impact IC role offers autonomy and exposure to global suppliers in the beauty sector, with flexible work policies.

Qualifications

• Proven e-commerce experience with hands-on Shopify platform management and a track record of driving digital revenue growth.
• Strong digital marketing capability across paid social, paid search, SEO, and performance channels, with solid ROI and attribution experience.
• CRM and lifecycle marketing experience, ideally with Klaviyo or a comparable platform, including segmentation, automated journeys, and loyalty program management.
• Comfortable managing promotional calendars and creative development for digital channels, with an eye for brand-aligned, performance-driven assets.
• Strong commercial acumen and cross-functional collaboration skills; experience working across brand, sales, clinics, and customer service teams is an advantage, as is exposure to the beauty, fashion, or retail sectors.

Responsibilities

• Lead the commercial and technical optimisation of the skincare marketplace, driving traffic, conversion, AOV, and repeat purchase across all digital properties.
• Own the digital marketing investment strategy across paid social, search, programmatic, and affiliate channels, with full accountability for ROI, attribution, and spend optimisation.
• Manage the digital promotional calendar, including channel-specific levers such as Afterpay Day and online exclusives, ensuring alignment with brand and clinic strategies.
• Drive CRM, lifecycle, and loyalty program performance, including database growth, automated journey development, and segmentation strategy.
• Own all digital KPIs including conversion rate, CAC, ROAS, LTV, and repeat purchase rate, and lead Shopify platform management and UX optimisation.

Skills

Shopify management

Paid social

Paid search

SEO

CRM lifecycle

Klaviyo

Cross-functional

Job description

Allura Partners in Sydney is seeking a Digital Marketing & E-commerce Manager to own the brand's digital ecosystem across 5 websites, driving traffic, conversions and revenue.

You will manage paid social, search, programmatic and affiliate channels, lead CRM and loyalty programs (Klaviyo preferred), and optimise the promotional calendar with cross‑functional teams.

This high-impact IC role offers autonomy and exposure to global suppliers in the beauty sector, with flexible work policies.