Online Shopper & Experience Lead

L'Oréal; Melbourne; Hybrid; AUD 130,000 - 180,000; Full time

Job summary

L’Oréal Australia is seeking an Online Shopper & Experience Lead to architect the digital journey for Luxe brands, reporting to the CMO.

Define and execute the strategy for our digital web and platform presence, optimise UX and merchandising, analyse performance, and drive conversions across D2C, indirect and pure players. Collaborate closely with media leads and brand teams to maximise ROI and brand equity.

Qualifications

• Demonstrated experience in digital platform or e-commerce management.
• Strong project management skills with the ability to lead cross-functional initiatives.
• Analytical mindset with proficiency in using data to drive decisions.
• Solid understanding of UX/UI principles.
• Excellent stakeholder management and communication abilities.

Responsibilities

• Define and execute local e-commerce and brand activation strategies.
• Monitor and analyse e-commerce performance metrics (sales, traffic, conversion, CAC).
• Oversee omnichannel UX & merchandising across D2C, indirect & pure players including marketplaces.
• Partner with media leads to optimise funnel and ROI on marketing investments.
• Provide data-driven recommendations for platform optimisations, campaigns and product assortment.
• Advise on budget and resource allocation to align online sales goals with brand activities.
• Research competitor activity, technologies and consumer trends to stay ahead.

Skills

Digital platform management

Project management

Data-driven decision making

UX/UI principles

Stakeholder management

Job description

Hello, we’re L’Oréal, We're not just building brands, we're shaping how the world experiences beauty (and it takes a lot of cool jobs to do it). Intrigued? Keep reading, this might be the opportunity you've been searching for.

A Day in the Life

As our Online Shopper & Experience Lead, you will be the architect of the digital journey for our prestigious L'Oréal Luxe brands in Australia. Reporting into the CMO, you will define and execute the strategy for our digital web and platform presence, ensuring every click immerses our consumers in the world of luxury beauty.

• Strategic Planning & Alignment: Develop and execute local e-commerce and brand activation strategies that align global guidelines with yearly business frameworks to drive luxury beauty market share.
• Data & Performance Analysis: Continuously monitor and analyze e-commerce performance metrics—including sales, traffic, conversion rates, and acquisition costs—to identify key online growth opportunities.
• Omnichannel UX & Merchandising: Implement best-in-class online merchandising, user experience (UX), and customer service standards across all digital platforms, including D2C, indirect & pure players including Amazon.
• Media & Funnel Optimization: In partnership with media leads, influence lower-funnel performance media and brand activation strategies to successfully drive customer conversions and maximize return on marketing investment.
• Optimizations & Campaign Strategy: Deliver data-driven recommendations for platform-specific optimizations, promotional campaigns, and product assortment adjustments to improve key performance indicators.
• Budget & Resource Allocation: Provide strategic budget allocation recommendations to Brand teams, ensuring efficient resource utilization and strong alignment between brand activities and online sales goals.
• Market Intelligence & Innovation: Research competitor activities, emerging technologies, and consumer trends within the e-commerce landscape to proactively adapt to changes and maintain a competitive edge.

We Are Looking For

You are a strategic thinker with a deep understanding of the digital ecosystem and a flair for luxury. You thrive in a dynamic environment and are adept at turning consumer insights into flawless online experiences. We believeyou'rea great match if you have:

• Demonstrated experience in digital platform or e-commerce management.
• Strong project management skills with the ability to lead cross-functional initiatives.
• An analytical mindset, withproficiencyin using data to drive decisions.
• A solid understanding of User Experience (UX/UI) principles.
• Excellent stakeholder management and communication abilities.

What’s In It For You

• A place for you to leave your comfort zone and grow beyond your potential (here, you’ll be encouraged to try new things and take risks!)
• Real responsibility from day 1,there’sno sitting on the sidelines at L’Oréal
• An environment where people of every ethnicity, social background, age, religion, gender and sexual orientation as well as people with disabilities are accepted, can speak up, will thrive and are celebrated!
• A place where you can contribute to something bigger! Many of our brands have societal /environmental causes to make concrete difference

Who We Are

L’Oréal is present in 150 markets on five continents. For more than a century, L’Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world leader with €42 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet.

L’Oréal Luxe is the global leader in luxury beauty and fine fragrance. With more than 35,000 luxury beauty experts across the globe, our mission is to craft the best luxury beauty products and experiences in fragrance, skincare and makeup. Through a portfolio of 25 aspirational and complementary brands, L’Oréal Luxe expresses its unique vision for luxury beauty: La Culture de l’Écart.

ABOUT L’OREAL GROUPE, AUSTRALIA AND NEW ZEALAND

The L'Oréal Groupe in Australia & New Zealand is a supporter of reducing barriers that exist due to traditional working practices and therefore flexible work arrangements will be considered for this role.

We are an equal opportunity employer and we encourage applications from people regardless of gender, ethnicity, religious beliefs or disability. We are an Employer of Choice for Gender Equality (WGEA) and a Family Friendly Workplace (Parents At Work & UNICEF).

L'Oréal acknowledges the Traditional Owners & Custodians of the lands on which we work and pay our respects to their Elders past, present and emerging.