Local Area Marketing & Retail Coordinator - Burger Urge

Burger Urge; Brisbane; Hybrid; AUD 65,000 - 90,000; Full time

Benefits offered by this job

Staff discounts on food and merch

Ownership of your work

Career development

Creative, collaborative team

Office + restaurant visits

Visa sponsorship potential

Job summary

Burger Urge is seeking a Local Area Marketing & Retail Coordinator to turn national campaigns into street-by-street success across Brisbane restaurants. You’ll collaborate with Franchise Partners, Restaurant Managers and the Support Office to grow local awareness and drive traffic.

You’ll own local execution, manage campaigns and partnerships, and measure ROI to scale effective initiatives across the network. This role blends office work with on-site restaurant visits and community engagement.

Qualifications

• Experience in Local Area Marketing, retail marketing, hospitality or multi-site environments.
• Strong understanding of driving local campaigns and partnerships.
• Ability to translate data into practical local actions.

Responsibilities

• Plan and execute local campaigns, promotions, partnerships, and events.
• Be the primary marketing contact for restaurants, supporting franchisees and managers.
• Analyze sales data and market trends to drive traffic and revenue.
• Coordinate in-restaurant activations and collateral to ensure on-brand execution.
• Build relationships with shopping centres, schools, clubs and local organisations.
• Visit restaurants to assess local trade areas and ensure campaigns are executed well.
• Manage requests, timelines and suppliers through ClickUp from brief to delivery.
• Track campaign performance and ROI to scale successful initiatives.

Skills

Local Area Marketing

Retail Marketing

Hospitality

Multi-site Management

Tools

ClickUp

Job description

Local Area Marketing & Retail Coordinator - Burger Urge

Local Area Marketing & Retail Coordinator

Got the urge to make a whole neighborhood hungry?

At Burger Urge, we don’t just flip burgers, we make people crave them. Now we’re looking for a Local Area Marketing & Retail Coordinator to take our big national campaigns and make them land street by street, center by center, restaurant by restaurant.

THE GIG

You’ll be the driving force behind Local Area Marketing at Burger Urge, working closely with our Franchise Partners, Restaurant Managers, and Support Office team to increase local awareness, drive restaurant traffic, and grow sales.

Reporting to the National Marketing Manager, you’ll turn national campaigns into local success stories while identifying new opportunities to help each restaurant thrive.

HERE’S WHAT YOU’LL OWN

• Make local marketing happen. Plan and execute local campaigns, tactical promotions, community partnerships, sponsorships, sampling activities, Block Parties, and new restaurant openings.
• Be the LAM champion. Act as the main marketing contact for our restaurants, helping Franchise Partners and Restaurant Managers turn opportunities into action.
• Drive restaurant performance. Use sales data, customer insights and local market trends to identify opportunities to increase traffic, transactions and revenue.
• Bring campaigns to life. Coordinate retail collateral, promotional materials and in-restaurant activations, ensuring everything is delivered on time, on brand and actually gets used.
• Build local connections. Develop relationships with shopping centres, schools, gyms, sporting clubs, local businesses and community organisations.
• Get out there. Visit restaurants, explore their local trade areas, identify opportunities and ensure campaigns are executed to a high standard.
• Own the process. Manage LAM requests, timelines, suppliers and production through ClickUp, from initial brief to final delivery.
• Measure what matters. Track campaign performance, spending and return on investment, share learnings and scale successful initiatives across the network.

YOU’LL FIT RIGHT IN IF YOU...

• Have experience in Local Area Marketing, retail marketing, hospitality, QSR, events or a multi-site environment.
• Have a commercial mindset and understand that great marketing should drive real business results.
• Love building relationships and can confidently work with franchisees, restaurant teams, suppliers and community partners.
• Are highly organised, proactive and comfortable managing multiple projects and deadlines.
• Have an eye for detail and know how to turn creative ideas into practical, well‑executed campaigns.
• Are confident working with data and can translate insights into clear actions.
• Enjoy taking ownership, solving problems and getting things done without needing someone to chase you.
• Are happy to spend time both in the office and out visiting restaurants and local communities.
• Hold a current driver’s licence (essential). Access to your own vehicle is highly desirable.

Experience is great, but attitude matters just as much. We’re looking for someone with initiative, energy and the drive to make things happen.

YOUR FOCUS

You’ll work alongside our wider Marketing team, who manage national brand strategy, paid media, social media, CRM, loyalty and digital channels.

Your mission is to own the local execution:

making sure our campaigns come to life in restaurants and communities, and that our local marketing investment delivers measurable results.

WHY BURGER URGE?

• Staff discounts on food and merchandise across Burger Urge restaurants.
• Real ownership of your work and the opportunity to make a visible impact.
• Career development and opportunities to grow with the business.
• A creative, collaborative and supportive team.
• A mix of office work, restaurant visits and hands‑on marketing experiences.
• The opportunity to contribute to an ambitious, expanding restaurant network.
• Potential visa sponsorship following probation, subject to eligibility and business requirements.

Burger Urge is an equal opportunity employer. We welcome applications from people of all backgrounds and are committed to an inclusive recruitment process.