Lifecycle Marketing Strategist - CRM & Automation (AU)

iFIT Health & Fitness; Sydney; On-site; AUD 90,000 - 125,000; Full time

Job summary

iFIT Health & Fitness is seeking a mid-level CRM / Lifecycle Strategist to drive acquisition-forward lifecycle programs across email and SMS for the Australian market. You will craft journeys from first touch to conversion and upsell, reporting to the Director of CRM / Lifecycle Marketing and partnering with Data, Creative, Product, and Ecommerce.

You will own lifecycle strategy, design and optimize journeys, segment audiences, run testing programs, ensure deliverability and regulatory

Qualifications

• 3–5 years in CRM, lifecycle, or acquisition marketing, ideally in subscription, DTC, ecommerce, or fitness/wellness.
• Hands-on experience with an enterprise marketing automation platform; Salesforce Marketing Cloud preferred.
• Some knowledge of SQL and personalization scripting (or ability to learn quickly).
• Proven track record of launching lifecycle programs (welcome, abandonment, conversion, upsell) and tying them to measurable results.
• Strong analytical skills: comfortable with KPIs like open/click/conversion rates, conversion, upsell, and LTV, and with test design and statistical significance.
• Familiarity with email deliverability, list management, and privacy regulations.
• Clear communicator who can explain strategy and results to non-technical partners.
• Detail-oriented and organized, able to manage multiple programs and deadlines.

Responsibilities

• Own lifecycle strategy: map prospect-to-customer journey from first touch through conversion and upsell.
• Build and optimize journeys: design, configure, and QA automated email and SMS journeys.
• Segment and personalize: use Contact Builder, filtered data extensions, and SQL queries to build dynamic audiences; use AMPscript for personalization.
• Run a testing program: plan and analyze A/B and multivariate tests; document learnings and roll out winners.
• Own deliverability and compliance: monitor sender reputation, list hygiene, and privacy regulations.
• Report and recommend: build dashboards and readouts on engagement, conversion, upsell, and LTV; translate findings for leadership.
• Collaborate cross-functionally: brief Creative on assets; work with Data/Product/Ecommerce on promotions and launches.
• Manage the campaign calendar: coordinate promotional and lifecycle sends to maintain cadence and audience overlap.

Skills

CRM marketing

Lifecycle marketing

Email & SMS campaigns

Salesforce Marketing Cloud

SQL knowledge

A/B testing

Data-driven decision making

Education

Bachelor's degree in marketing, business, communications, or equivalent experience

Tools

Salesforce Marketing Cloud

AMPscript

Contact Builder

SQL

Job description

iFIT Health & Fitness is seeking a mid-level CRM / Lifecycle Strategist to drive acquisition-forward lifecycle programs across email and SMS for the Australian market. You will craft journeys from first touch to conversion and upsell, reporting to the Director of CRM / Lifecycle Marketing and partnering with Data, Creative, Product, and Ecommerce.

You will own lifecycle strategy, design and optimize journeys, segment audiences, run testing programs, ensure deliverability and regulatory