Lifecycle Marketing Specialist – B2B/SME (Hybrid)

Virgin Australia; Brisbane; Hybride; AUD 80 000 - 110 000; Plein temps

Avantages offerts par ce poste

Discounted flights

Hybrid work style

Travel discounts

Wellbeing app

Dress for Your Day

Résumé du poste

Virgin Australia is seeking a Lifecycle CRM Marketing Specialist to drive lifecycle campaigns and email programs for B2B audiences. You’ll collaborate with cross-functional teams to turn data into timely, relevant communications that strengthen member journeys and commercial outcomes.

Experience with marketing automation platforms such as Adobe Campaign, Analytics or Experience Manager is desirable, with a strong eye for detail and brand consistency. Hybrid work options are available.

Qualifications

• Experience leading lifecycle, CRM or direct marketing from brief to launch.
• Ability to shape audiences with data and deliver relevant communications.
• Experience with marketing automation platforms is desirable.

Responsabilités

• Plan, deliver and optimise lifecycle campaigns across onboarding, activation, engagement and re-engagement.
• Manage targeted email campaigns end to end from audience selection to deployment.
• Use member data and insights to identify opportunities and improve outcomes.
• Coordinate offer mechanics and approvals with cross-functional teams.
• Measure performance and report results with test-and-learn approaches.
• Maintain campaign calendars, approvals and documentation.

Connaissances

Lifecycle marketing

CRM

Email campaigns

Data analysis

Campaign management

Formation

Marketing/Communications/Business degree

Outils

Adobe Campaign

Adobe Analytics

Adobe Experience Manager

Description du poste

Virgin Australia is seeking a Lifecycle CRM Marketing Specialist to drive lifecycle campaigns and email programs for B2B audiences. You’ll collaborate with cross-functional teams to turn data into timely, relevant communications that strengthen member journeys and commercial outcomes.

Experience with marketing automation platforms such as Adobe Campaign, Analytics or Experience Manager is desirable, with a strong eye for detail and brand consistency. Hybrid work options are available.