CRM Lifecycle Strategist — Email & SMS (Contract, AU)

iFIT; Australia; A distancia; AUD 83.000 - 124.000; A tiempo parcial

Descripción de la vacante

iFIT is hiring a mid-level CRM/Lifecycle Strategist (contractor) to own lifecycle programs across email and SMS for Australia. You will map journeys from first touch to conversion and upsell, building dynamic audiences and personalized experiences.

You will design, configure, and QA automated journeys, run A/B tests, ensure deliverability and compliance, and report insights to leadership. This 6-month, 20-hour/week contract reports to the Director of CRM.

Formación

• 3–5 years in CRM, lifecycle, or acquisition marketing, ideally in subscription/ecommerce.
• Experience with an enterprise marketing automation platform; Salesforce Marketing Cloud preferred.
• Familiarity with privacy regulations and deliverability considerations.

Responsabilidades

• Own lifecycle strategy from first touch through conversion and upsell.
• Design, configure, QA automated email and SMS journeys including transactional campaigns.
• Segment audiences using data extensions; implement personalization via AMPscript.
• Plan and analyze A/B/multivariate tests; document learnings and roll out winners.
• Monitor deliverability and compliance across email and SMS in line with regulations.
• Build dashboards and present insights to leadership with clear next steps.
• Collaborate with Creative, Data, Product, Ecommerce on promotions and launches.
• Manage campaign calendar to ensure cadence and audience hygiene.

Conocimientos

CRM strategy

Lifecycle marketing

Salesforce Marketing Cloud

SQL

Personalization scripting

Analytics

Deliverability & compliance

Communication

Detail-oriented

Educación

Bachelor's degree in marketing, business, communications

Herramientas

Salesforce Marketing Cloud

SQL

Tableau/Looker

Descripción del empleo

iFIT is hiring a mid-level CRM/Lifecycle Strategist (contractor) to own lifecycle programs across email and SMS for Australia. You will map journeys from first touch to conversion and upsell, building dynamic audiences and personalized experiences.

You will design, configure, and QA automated journeys, run A/B tests, ensure deliverability and compliance, and report insights to leadership. This 6-month, 20-hour/week contract reports to the Director of CRM.