CRM/Lifecycle Marketing Specialist III

iFIT Health & Fitness; Sydney; Sur place; AUD 90 000 - 125 000; Plein temps

Résumé du poste

iFIT Health & Fitness is seeking a mid-level CRM / Lifecycle Strategist to drive acquisition-forward lifecycle programs across email and SMS for the Australian market. You will craft journeys from first touch to conversion and upsell, reporting to the Director of CRM / Lifecycle Marketing and partnering with Data, Creative, Product, and Ecommerce.

You will own lifecycle strategy, design and optimize journeys, segment audiences, run testing programs, ensure deliverability and regulatory

Qualifications

• 3–5 years in CRM, lifecycle, or acquisition marketing, ideally in subscription, DTC, ecommerce, or fitness/wellness.
• Hands-on experience with an enterprise marketing automation platform; Salesforce Marketing Cloud preferred.
• Some knowledge of SQL and personalization scripting (or ability to learn quickly).
• Proven track record of launching lifecycle programs (welcome, abandonment, conversion, upsell) and tying them to measurable results.
• Strong analytical skills: comfortable with KPIs like open/click/conversion rates, conversion, upsell, and LTV, and with test design and statistical significance.
• Familiarity with email deliverability, list management, and privacy regulations.
• Clear communicator who can explain strategy and results to non-technical partners.
• Detail-oriented and organized, able to manage multiple programs and deadlines.

Responsabilités

• Own lifecycle strategy: map prospect-to-customer journey from first touch through conversion and upsell.
• Build and optimize journeys: design, configure, and QA automated email and SMS journeys.
• Segment and personalize: use Contact Builder, filtered data extensions, and SQL queries to build dynamic audiences; use AMPscript for personalization.
• Run a testing program: plan and analyze A/B and multivariate tests; document learnings and roll out winners.
• Own deliverability and compliance: monitor sender reputation, list hygiene, and privacy regulations.
• Report and recommend: build dashboards and readouts on engagement, conversion, upsell, and LTV; translate findings for leadership.
• Collaborate cross-functionally: brief Creative on assets; work with Data/Product/Ecommerce on promotions and launches.
• Manage the campaign calendar: coordinate promotional and lifecycle sends to maintain cadence and audience overlap.

Connaissances

CRM marketing

Lifecycle marketing

Email & SMS campaigns

Salesforce Marketing Cloud

SQL knowledge

A/B testing

Data-driven decision making

Formation

Bachelor's degree in marketing, business, communications, or equivalent experience

Outils

Salesforce Marketing Cloud

AMPscript

Contact Builder

SQL

Description du poste

iFIT is hiring a mid-level CRM / Lifecycle Strategist to support acquisition-forward lifecycle programs across email and SMS for the Australian market. You'll turn behavioral and subscription data into journeys that move prospects from first touch to conversion and upsell. You'll report to the Director of CRM / Lifecycle Marketing and partner closely with Data, Creative, Product, and Ecommerce.

Key responsibilities

• Own lifecycle strategy: map the prospect-to-customer journey from first touch through conversion and upsell, and prioritize programs by acquisition and revenue impact
• Build and optimize journeys: design, configure, and QA automated email and SMS journeys, including triggered, transactional, and behavioral campaigns
• Segment and personalize: use Contact Builder, filtered data extensions, and SQL queries to build dynamic audiences; use dynamic blocks and/or AMPscript for personalization
• Run a testing program: plan and analyze A/B and multivariate tests on subject lines, content, timing, and offers; document learnings and roll out winners
• Own deliverability and compliance: monitor sender reputation, list hygiene, and engagement; ensure compliance with the Australian Spam Act, NZ Unsolicited Electronic Messages Act, CAN-SPAM, GDPR/CCPA, and TCPA across email and SMS
• Report and recommend: build dashboards and regular readouts on engagement, conversion, upsell, and LTV; translate findings into clear next steps for leadership
• Collaborate cross-functionally: brief Creative on email and SMS assets, work with Data on event and attribute requirements, and align with Product, Ecommerce, and Paid on promotions and launches
• Manage the campaign calendar: coordinate promotional and lifecycle sends so cadence, frequency, and audience overlap stay healthy

About you

• 3-5 years in CRM, lifecycle, or acquisition marketing, ideally in subscription, DTC, ecommerce, or fitness/wellness
• Hands-on experience with an enterprise marketing automation platform; Salesforce Marketing Cloud experience preferred
• Some knowledge of SQL and personalization scripting (or ability to learn quickly)
• Proven track record of launching lifecycle programs (welcome, abandonment, conversion, upsell) and tying them to measurable results
• Strong analytical skills: comfortable with KPIs like open/click/conversion rates, conversion, upsell, and LTV, and with test design and statistical significance
• Familiarity with email deliverability, list management, and privacy regulations
• Clear communicator who can explain strategy and results to non-technical partners
• Detail-oriented and organized, able to manage multiple programs and deadlines
• Bachelor's degree in marketing, business, communications, or equivalent experience

About us

iFIT's vision is to create the world's most holistic health and fitness platform, integrating all elements of health - physical fitness, mental health, nutrition and active recovery - into a seamless interactive experience. We develop proprietary software that learns and adjusts to the habits of each person as it delivers immersive content that guides them on their own individual fitness journey.