Lifecycle Marketing Automation Lead

VOCUS

Melbourne

On-site

AUD 120,000 - 180,000

Full time

7 days ago

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Job summary

VOCUS in Melbourne is seeking an experienced Marketing Automation Lead to drive the evolution of our customer lifecycle marketing across Dodo and iPrimus. This leadership role combines strategic thinking with hands-on technical expertise as you own the marketing automation ecosystem, lead a team of specialists, and shape personalised journeys that boost acquisition, engagement and lifetime value.

You’ll collaborate across Lifecycle Communications, Product, Digital, Data and Technology to deliver

Qualifications

Proven experience leading lifecycle marketing, CRM and marketing automation programs.
Strong expertise in platforms such as Salesforce Marketing Cloud, Braze, Adobe Campaign, HubSpot or similar.
Deep understanding of Martech ecosystems including CRM, CDP, Customer Value Management, analytics and personalisation technologies.
Experience designing and delivering customer journeys, segmentation strategies and trigger-based communications.
Strong understanding of customer data, audience segmentation, APIs, event-driven architecture and platform integrations.
Hands-on capability with SQL and experience working with HTML, CSS, scripting or related technologies.
Experience leveraging AI-enabled tools to improve workflow efficiency, campaign execution, reporting and optimisation.
Strong analytical capability with the ability to use insights and experimentation to improve business outcomes.
Excellent stakeholder management and communication skills, with the ability to simplify complex technical concepts.

Responsibilities

Design and deliver automated customer journeys across acquisition, onboarding, engagement, cross-sell, upsell, retention and win-back programs.
Build and optimise multi-channel lifecycle communications across email, SMS, push notifications, in-app messaging and other owned channels.
Develop scalable frameworks, governance standards and delivery processes that improve speed, consistency and quality.
Drive personalisation, segmentation and testing strategies that improve customer engagement and commercial performance.
Translate business requirements into audience logic, journey designs, decisioning rules and activation requirements.
Own and optimise our marketing automation platform - Salesforce Marketing Cloud.
Partner with Technology, Data and Analytics teams to improve platform integrations, customer data flows and activation capability.
Support the evolution of audience structures, segmentation frameworks and customer data models.
Contribute to the broader Martech roadmap, including automation, AI-enabled workflows and customer engagement technologies.
Ensure campaigns are built with robust measurement, tracking and reporting capability.
Establish test-and-learn frameworks that generate measurable improvements in customer experience and business performance.
Partner with Analytics teams to uncover insights and identify optimisation opportunities.
Translate customer and behavioural data into actionable recommendations that improve targeting and conversion.
Manage key vendor and platform relationships to deliver maximum value and business impact.
Provide day-to-day leadership and coaching to a team of Marketing Automation Specialists.
Set standards for campaign execution, governance, quality assurance and continuous improvement.
Prioritise workload across multiple initiatives while balancing business demand and team capacity.
Build automation capability across the team and champion best practice in lifecycle marketing.