Lifecycle Growth Marketing Specialist (CRM & Acquisition)

BOODY AUSTRALIA PTY LIMITED; Sydney; On-site; AUD 105,000 - 145,000; Full time

Job summary

Boody is looking for a Growth Marketing Specialist to own the lifecycle program end to end across APAC, NAM, and EMEA. You’ll drive CRM, loyalty, and acquisition strategies in a cross-functional team to grow CLV and overall performance.

You’ll analyze customer data, implement automated journeys, optimise campaigns, and collaborate with Brand, Product and Digital teams to ensure messaging is timely, relevant and revenue-driven.

Qualifications

• 3+ years' experience in lifecycle marketing, CRM, ideally within a D2C retail based company.
• Bachelor's degree in marketing, business, or related field.
• Confident using technology, with proficiency in marketing automation tools and familiarity with analytics platforms.
• Experience with Klaviyo, Yotpo and Shopify.
• Results-driven and commercially minded.
• Strong attention to detail.
• Highly analytical and data-driven with the ability to hypothesise and implement A/B tests and interpret results.
• Familiarity with loyalty program mechanics and lifecycle monetisation strategies.
• Strong local and international market knowledge of the fashion and apparel industry, including competitors, customer expectations, and eCommerce user experience.
• Excellent written and verbal communication skills.
• Highly collaborative with the ability to work cross‑functionally with multiple teams.
• Thrives in a fast‑paced environment, excited by creative problem‑solving and innovation.

Responsibilities

• Developing and executing lifecycle marketing campaigns across Email, SMS, Loyalty and other channels.
• Plan, schedule, QA, and deploy CRM campaigns including segmentation and targeting.
• Manage and optimise automated customer journeys (welcome, post-purchase, cart abandonment).
• Drive Loyalty program growth and collaboration with Brand on initiatives.
• Support relationships with external agencies for third party health checks and audits.
• Collaborate with Product and Digital teams to ensure data-informed initiatives across winback flows.
• Continuously testing and optimising campaigns with A/B tests and analysing learnings.
• Track and report lifecycle KPIs (open rate, CTR, revenue, retention) and translate into strategy.

Skills

Lifecycle marketing

CRM

Analytics

A/B testing

Cross-functional

Communication

Education

Bachelor's degree in marketing or related field

Tools

Klaviyo

Yotpo

Shopify

Job description

Boody is looking for a Growth Marketing Specialist to own the lifecycle program end to end across APAC, NAM, and EMEA. You’ll drive CRM, loyalty, and acquisition strategies in a cross-functional team to grow CLV and overall performance.

You’ll analyze customer data, implement automated journeys, optimise campaigns, and collaborate with Brand, Product and Digital teams to ensure messaging is timely, relevant and revenue-driven.